In 2009, Switzer was featured in a Coors Super Bowl commercial. The 30-second ad shows Switzer answering questions at a press conference and advertises a Super Bowl ticket contest operated by the Coors Brewing Company.YouTube Cideo: Coors Light Commerical - Coach Barry Switzer (Can Mom Come)

Switzer was promoted to the head coaching position with the Oklahoma Sooners in 1973. He led the team for 16 years, recording winning seasons each year. Switzer helped the Sooners win 12 Big Eight Conference Championships, as well as three National Championships, in 1974, 1975 and 1985. When he left the Sooners in 1988, his .837 win percentage was the fourth-best in NCAA history.College Football Hall of Fame: Barry Switzer

In 1994, Switzer was hired as the head coach of the Dallas Cowboys. He immediately made an impact on the team, leading them to 12-4 seasons in 1994 and 1995, as well as a win in Super Bowl XXX in 1996. The Cowboys fell to 6-10 in 1997, leading to Switzer's resignation from the team.Pro-Football-Reference.com: Barry Switzer Coaching Stats

Switzer has also written an autobiography entitled "Bootlegger's Boy", in which he details his tumultuous childhood as well as the struggles he encountered throughout his life in becoming one of the most succesful coaches in the history of organized football.