In 2010, a number of Super Bowl Commercials ended up on the Banned Super Bowl Ads list. Controversial topics did not make it through standards and practices at CBS. The network rejected commercials from a variety of different companies, including ManCrunch.com, GoDaddy.com, and EA Games.http://www.nydailynews.com/money/2010/02/04/2010-02-04_banned_these_super_bowl_ads_are_too_racy_to_air_during_the_game.html

In some cases, CBS did not give a specific reason for banning the ads. GoDaddy.com CEO and founder Bob Parsons indicated that the GoDaddy Super Bowl Ad Lola was refused because "the ad has the potential to offend a certain group of viewers".http://www.youtube.com/watch?v=Cz4NCaRaynM

In addition to the ads that were banned, other ads sparked controversy, such as the Focus on the Family Super Bowl Ad featuring Tim Telbow and his mother, with a pro-life message, and the Audi Super Bowl Ad, Green Police, which some thought would relate to Nazi Germany, but instead features an environmental message.