The animal rights advocacy group People for the Ethical Treatment of Animals has submitted a commercial to Fox to air during the broadcast of Super Bowl XLV on February 6, 2011.http://www.nationalledger.com/lifestyle/article_272637639.shtml The commercial features outtakes from a casting call for its proposed “Veggie Love” advertisement, which was banned by NBC ahead of Super Bowl XLIII in 2009.http://latimesblogs.latimes.com/unleashed/2009/01/peta-superbowl.html

In the ad, various female actresses are shown in bikinis performing in a sexually suggestive manner after being asked by a director to show how much they “love” vegetables.http://www.youtube.com/watch?v=7O9y-hKd7Kc The ad ends with a claim that studies have shown that vegetarians “have better sex."http://www.youtube.com/watch?v=7O9y-hKd7Kc PETA said that they would release a different video of unused footage from the casting of the “Veggie Love” ad every day in advance of the Super Bowl.http://www.slashfood.com/2011/02/01/petas-sex-with-vegetables-super-bowl-ad-now-with-outtakes/

In 2009, NBC rejected PETA’s “Veggie Love” ad ahead of its airing of the Super Bowl, despite the animal rights group offering to pay three million dollars for the broadcast.http://latimesblogs.latimes.com/unleashed/2009/01/peta-superbowl.html The ad depicted a woman playing with vegetables in a sensual and highly provocative fashion.http://latimesblogs.latimes.com/unleashed/2009/01/peta-superbowl.html NBC told the Los Angeles Times that the ad was rejected because it “depicts a level of sexuality exceeding our standards.”http://latimesblogs.latimes.com/unleashed/2009/01/peta-superbowl.html Among the specific reasons cited by PETA for the rejection was the actress “licking pumpkin” and “rubbing asparagus on breast."http://www.businessinsider.com/2009/1/screwing-herself-with-broccoli-and-other-reasons-nbc-banned-petas-super-bowl-ad-ge

PETA has used sexually suggestive advertising in the past, including a campaign featuring actress Alicia Silverstone naked.http://www.dailymail.co.uk/news/article-1352484/PETAs-new-Veggie-Love-advert-set-Super-Bowl-dustbin.html