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• A popular viral video on YouTube supposedly shows a ball girl at a Fresno Grizzlies minor league baseball game make a spectacular leaping catch. The video was created for Gatorade and the leaping catch was made with the use of cables.

• Fast Facts

  1. Running time: 39 secondsYouTube: Gatorade "Ball Girl" Catch (Time: 0:39)
  2. Film location: Chukchansi Park, Fresno, California
  3. Girl jumps between two corner walls in foul territory to catch ball
  4. Ball girl is a stuntwoman hired for the video
  5. Crowd in video stayed after game
  6. When girl returns to seat, Gatorade bottle is visible

• Viral Video Marketing

  The aim of a viral video campaign is to create a video that does not appear to be an advertisement, but surreptitiously draws attention to the products of the company creating the video. In the Gatorade video, a bottle of the sports drink can be seen next to the ball girl after she returns to her seat.

• Related Mahalo Pages

  Gatorade | YouTube

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