Baby Boomers are the generation of people born between 1946 and 1964.Census.gov: Baby Boomer Facts The name refers to the "baby boom" that followed the end of World War II; a 22% increase in births occurred in 1946.CBS: Growing Old Baby Boomer Style (January 10, 2006) The Baby Boomers are known in Canada sometimes as "Boomies" and in Britain as "the bulge."http://www.bbhq.com/whatsabm.htm<ref/>
Fast Facts:
- 78.2 million Baby Boomers in America (2005)Census.gov: Baby Boomer Facts
- Baby Boomer gender is split roughly 50/50 between men and womenCensus.gov: Baby Boomer Facts
- 2008: 10,000 Baby Boomers turn 62 every dayAARP Bulletin: Boomers are put on hold (May 4, 2008)
- The Boomer Initiative is a non-profit organization aimed to unite Baby Boomers and address the issues of the generation
- Issues facing Baby Boomers include retirement/Social Security, health, and technology
- Baby Boomers seem to be in generally poorer health than preceding generationWashington Post: Baby Boomers Appear to Be Less Healthy Than Parents (April 20, 2007)
- The Peace Corps attempting to recruit retiring Baby BoomersGreatFallsTribune: Peace Corps recruiting volunteers from retiring boomers (May 31, 2008)
- A projected 57.8 million Baby Boomers will be alive in 2030Census.gov: Baby Boomer Facts
First Baby Boomer files for Social Security
Baby Boomers Books and Merchandise
- Amazon.com: Baby-Boomers Will Revolutionize Retirement and Transform America (Marc Freedman)
What is the best way to market to Baby Boomers?(3 Answers)
A:
Check out the books Dot Boom and Prime Time Women. They're great resources for marketing to boomers. It's really a new field, as most marketers (besides ...
