Baboosh Baby is an online baby and pregnancy store which was started by model and actress Brooke Burke in 2007. It is an eco-friendly store which sells everything baby including post-pardum belly wraps, organic stretch-mark oils, baby-wearing slings, breast feeding bras, clothing, art, books and other body products. The company was launched in response to a gap in the pregnancy, post pregnancy and natal product markets. It is sister company to Modern Mom, a website dedicated to mothers and mothers to be.http://www.modernmom.com/members/?uid=41552&plckPersonaPage=PersonaBlog&plckUserId=41552

In April 2010, Burke conducted a photo shoot for a four page layout in OK! Magazine and Us Weekly featuring the actress modeling various designer bikinis and showing off her post-baby figure. Burke has been honored as one of 2010’s Style Stars in Us Weekly.http://www.okmagazine.com/2010/04/brooke-burke%E2%80%99s-last-word-outtakes/ She has also been a Dancing With The Stars finalist and co-host. She is married to French singer and actor David Charvet, with whom she has 4 children.http://www.people.com/people/article/0,,20007920,00.html

The Taut is a product resembling a wrap designed to help the post-partum stomach return to its original size. It is described as being small enough to wear under clothing and should be worn for 40 days after delivery to have the stomach back to it's pre-pregnancy state according to the website.

Baboosh Baby indicates that the I'huile de baboosh is a line of oils that were designed to be rubbed onto the pregnant belly to help prevent stretch marks. It is non-greasy and should be applied twice a day to assist with itching and enable stretching.

The company maintains that b-buckles are pieces of fabric that are used for pregnant mothers to allow them to wear their jeans and pants further into their pregnancy. The fabric creates a belt from each belt loop, covering the button portion, which may be left unbuttoned for comfort. Women can leave pants unbuttoned to help with comfort of a growing belly, but have the support to ensure the pants don't fall down.

Baboosh Baby sells the Peanut Shell as a baby-wearing sling that is available in many different prints and colors. It allows the mother to wear the baby and have the freedom to use her hands.