Axe Clean Your Balls

On January 11, 2010 Axe released their Clean your Balls campaign. The 2.45 minutes long video, which was uploaded to YouTube, promotes the new Axe Detailer in a parody of TV Home Shopping commercials.

The commercial starts off with a typical TV Home Shopping setting: A studio with desk, a big "AXE" decor, and enthusiastic public. After the tune, a enthusiastic woman wearing a tight shirt, called Denese Saintclaire (Spokesperson) walks on stage and addresses the viewer. She introduces her co-host, Monica Blake, ex-Tennis player.

The two explain the importance of having clean equipment, and demonstrate how normal soap and sponge won't clean a dirty soccer ball. Next, the Axe Detailer is introduced, and demonstrated on two golf balls. After some light scrubbing, the balls are indeed clean, and Monica hands them over to Denese. A very suggestive scene follows, where Denese slowly rolls the balls through her hands, ending up with ""Wow... I can play with these balls all day!"

The following scenes allow people from the audience to challenge Monica, and breezes through the callenges of cleaning some "fuzzy balls" and a "Ball sack". Ultimately, an old man enters the stage, asking: "monica, can you help me with these dirty balls?"
The man hands over two old, deflated, muddy balls, and Monica gets to work. When done, the man gets back two shiny, inflated as-new balls. The crowd goes wild! The commercial ends with an overview of the Axe product line, and a telephone number, which can be dialed: 1-877-3AXE-BALL.

The "Axe Detailer" is a giveaway by Axe, who will hand out a limited number them weekly, starting 1/4/2010.http://www.youtube.com/watch?v=bevJr3Ra84Q

Axe, also known as Lynx in United Kingdom and Ireland, is a brand by Unilever Global. The product line comprises of various deodorants, shampoos, shower gels and hair stylers.

Starting 2003, Axe increasingly focused its marketing on the supposed positive effect of its product on women, helping men to attract women. The advertisements have been criticized for encouraging sexual promiscuity and sexism.http://www.guardian.co.uk/world/2006/jul/09/paulharris.theobserver

In 2009, an Indian man sued Unilever because despite using Axe for several years, he was unable to attain a woman.