Avi Arad

Avi Arad is the former CEO of Marvel Entertainment. He left Marvel in 2006 to open his own studio, Avi Arad Productions.Ask Men:11 Questions with Avi Arad

Arad began his career at Marvel in their Toy Biz subsidiary. Throughout his career, he has been responsible for the development and marketing of over 200 products, ranging from dolls and action figures to educational software and video games.Ask Men: 11 Questions with Avi Arad Hofstra University: Faces of Success

"...if you believe in mankind, then you believe in Peter Parker." -- BBC FIlmsBBC Films: http://www.bbc.co.uk/films/2004/07/08/avi_arad_spiderman_2_interview.shtml [Avi Arad]

"I think the success of a movie like that, this kind of genre, is if you can create an incredible character story that almost works without the effects, without the costumes, without the metaphors, and if that part of the movie works, the rest is bonus and you have this amazing event, an epic roller coaster, super entertainment. In order to get there, you need writers that totally get to the human soul." -- MoviesOnlineMoviesOnline: Avi Arad Interview, Spider Man 3