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• In 2008, Audi returned to the Super Bowl after a twenty year absence with their Godfather ad. Audi's 2009 Super Bowl advertisement, entitled "Chase," featured actor Jason Statham and the new Audi Supercharged A6.Luxvelocity: Super Bowl Ad to Feature Jason Statham

• Fast Facts

  1. Aired on February 1, 2009
  2. Network: NBC
  3. Super Bowl XLIII
  4. Audi offered a sneak preview of new ad early Super Bowl Sunday to anyone who signs up for an account on their website
  5. 2009 ad featured Jason Statham
  6. 2009 ad recreated several different eras as Statham races through the ages in search of the perfect getaway carThe Philadelphia Examiner: Audi Chases Through the Decades in 2009 Super Bowl Ad
  7. 2008 commercial spot cost $6 million to makeLos Angeles Times: Advertisers Shell Out for Super Bowl Ads
  8. Audi locked in advertising spot after the Stock Market crash in November 2008Los Angeles Times: Advertisers Shell Out for Super Bowl Ads

• 2009 "Chase"

  • Audi offered the following description of their 2009 commercial spot:
  • "Inspired by iconic Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the “Transporter” series, “Snatch” and “The Bank Job,” rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6, the company’s redesigned, mid-sized luxury sedan. This ad will mark Jason Statham’s first time doing a Super Bowl commercial."Luxvelocity: Super Bowl Ad to Feature Jason Statham

• 2008 Godfather

  In 2008, Audi aired their first Super Bowl ad since 1991. Featuring the German automaker's luxury R8 model, the ad was inspired by the Oscar-winning film The Godfather. Audi told the press that it paid Paramount Pictures a licensing fee between $500,000 and $1.5 million for use of the film's imagery.USA Today: Audi's Super Bowl Ad Oozes Drama

  
  

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