• Richard Dawkins is the author of "The God Delusion"
    • Fundraising administered by the British Humanist AssociationThe Atheist Campaign: [About
    • The word "probably" used in the slogan to avoid offending religious people, which is against the law in the United KingdomThe Atheist Campaign: [About
    • Would be the first large-scale atheist advertising campaignThe Atheist Campaign: [About
    • Raised matching funds in less than 24 hoursThe Register: Dawkins' atheist ad campaign hits fundraising target (October 21, 2008)
  • The Atheist Campaign plans to buy advertising space on several buses in and around London, England. The campaign launched October 21, 2008, and so far has raised more than $50,000 to place an atheist-friendly slogan on 30 London buses for four weeks. Evolutionary biologist and atheist Richard Dawkins pledged to match the funds raised, up to 5,500 British pounds, or about $9,000.Telegraph: Prof Richard Dawkins drives support for London's first atheist bus advert (October 21, 2008) The slogan on the buses will be: "There's Probably No God. Now Stop Worrying And Enjoy Your Life." The campaign was conceived after writer Ariane Sherine was bothered by a religious advertisement on the side of a London bus.The Atheist Campaign: [About

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