Arbor Mist is the brand name of an alcoholic beverage which blends seasonal wines such as merlot, zinfandel and chardonnay with fruit flavorings. Its slogan is "Great Tasting Wine with a Splash of Fruit," describing the beverage. Arbor Mist has a lower alcohol content than most wines, and is usually cheaper than other similar alcoholic beverages. It is made by the Arbor Mist Winery in Canandaigua, New York, and is packaged by Constellation Brands.

Arbor Mist first appeared on store shelves in the United States in the summer of 1998, and was the best-selling wine debut since the 1970s. [1] Originally appearing in just two different fruit varieties, Arbor Mist now makes twelve different varieties of their wine product. These flavors include: Blackberry Merlot, Cranberry Twist White, Merlot, and Orchard Fruits Chardonnay. Arbor Mist now manufactures "wine blenders" as well. [2]

In 2009 Arbor Mist launched two new Sparkling products: Peach Sparkle and Raspberry Sparkle.