The British designer fashion brand Aquascutum has a history that dates back to 1851. The name "Aquascutum" reverences the Latin words "aqua" (water) and "scutum" meaning shield.http://www.aquascutum.co.uk/aboutus/timeline/ This classic brand now features the designs of Michael Herz and Graeme Fidler.

Over its long history, the Aquascutum line of women's and men's clothing has been worn by royalty, British soldiers, politicians and celebrities like Carey Grant, Lauren Bacall, Margaret Thatcher, Kylie Minogue and Sophia Loren. Both Gisele Bundchen and Pierce Brosnan have appeared in recent Aquascutum advertising campaigns.http://nymag.com/fashion/fashionshows/designers/bios/aquascutum/ Aquascutum fashions can be found in stores like Bloomingdale's, Net-a-Porter, Saks Fifth Avenue and Bergdorf Goodman.http://nymag.com/fashion/fashionshows/designers/bios/aquascutum/

On February 21, 2010, Aquascutum will be featured during London Fashion Week 2010 in a catwalk show. Designer Michael Herz describes the autumn/winter Aquascutum collection as having been inspired by "the stormy sea in a Turner painting, the French Lieutenant's Woman, fabric knot embroideries on fine fluid crepe dresses worn with modern utilitarian sculpted shapes, flat silver dance slippers worn day and evening." http://www.londonfashionweek.co.uk/designer_profile.aspx?DesignerID=26

Aquascutum was founded in 1851 by John Emary, a British tailor who designed waterproof trench coats. The "Aquascutum" coats were worn by British troops in the Crimean War and throughout World War I. By the late 1800s, this line provided clothing for King Edward VIII. In the 1900s, Aquascutum expanded to include a women's fashion line.http://nymag.com/fashion/fashionshows/designers/bios/aquascutum/ Today, Aquascutum is headed by designers Michael Herz and Graeme Fidler.

Before becoming the co-head designer at Aquascutum, designer Michael Herz studied at the Royal College of Art. After completing his education, Herz worked with Marc Jacobs at Iceberg and Alber Elbaz at Guy Laroche. Designer Graeme Fidler has the head designer for Ralph Lauren's RLX collection, a menswear line, before joining Aquascutum. Herz's role at Aquascutum includes overseeing the development of the brand's women's wear line while Graeme focuses on tailored menswear and items like raincoats.http://nymag.com/fashion/fashionshows/designers/bios/aquascutum/http://www.londonfashionweek.co.uk/designers/documents/doc_458.pdf