Apple held a press event (at one point called "Let's MacBook") on October 14, 2008, to unveil new laptops and laptop features. Though rumors circulated about the long-awaited MacBook Touch or a sub-$1000 laptop being introduced, neither of these was announced at the event.Gizmodo: Rumor: Apple MacBook Event on Oct. 14 (September 10, 2008) Instead, the price for the entry-level MacBook was dropped to $999, and new features for the MacBook Pro and MacBook Air, including a new multi-touch trackpad, were unveiled.Engadget: Live from Apple's "spotlight turns to notebooks" event (October 14, 2008)

As expected, Apple released new all-aluminum exterior designs for the MacBook, and the 15" and 17" models will get faster processors and more installed RAM.The Unofficial Apple Weblog (TUAW): TUAW Predicts... (October 13, 2008) Speculation about the unveiling of a tablet or netbook was unfounded.The Unofficial Apple Weblog (TUAW): TUAW Predicts... (October 13, 2008)

• Apple's press event for their notebook computers, the MacBook Pro, the MacBook Air and the MacBook, started at 10 a.m. Pacific time on Tuesday, October 14, 2008.
• Tim Cook got up to discuss the "state of the Mac," and outlined its phenomenal worldwide success. Jonathan Ive talked about the manufacturing process that was developed during the design of the MacBook Air. This is the "brick" process that has been talked about for weeks, finally explained. The method of carving the entire case out of a single piece of aluminum enables it to be very strong and very light. The technology is now being applied to the MacBook Pro and MacBook computers.
• Steve Jobs was on stage to talk about the following products:

1. The redesigned MacBook Pro features a new glass trackpad that has no buttons. The entire pad is the button. Price: $1999 and $2499, available now.
2. The updated MacBook Air. Price: $1799 and $2499. Will feature 120GB hard drive, NVIDIA 9400M, 2GB RAM. It will be available in November.
3. The Apple Cinema Display, $899. It has a 24 inch glass screen and will be available in November.
4. The next generation MacBook. The new version costs $1299 or $1599 and comes with a 13.3 inch screen.

• A video was then shown further detailing the so-called "brick" manufacturing process.
• At the end of the presentation, Jobs made a joke about his health, then took a brief round of questions from the audience.

• Forbes: Can Apple's New MacBook Save The World? (October 10, 2008)