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Apple held a press event (at one point called "Let's MacBook") on October 14, 2008, to unveil new laptops and laptop features. Though rumors circulated about the long-awaited MacBook Touch or a sub-$1000 laptop being introduced, neither of these was announced at the event.Gizmodo: Rumor: Apple MacBook Event on Oct. 14 (September 10, 2008) Instead, the price for the entry-level MacBook was dropped to $999, and new features for the MacBook Pro and MacBook Air, including a new multi-touch trackpad, were unveiled.Engadget: Live from Apple's "spotlight turns to notebooks" event (October 14, 2008)
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Fast Facts
- Date: October 14, 2008
- Event devoted to unveiling new MacBooks and MacBook featuresGizmodo: Rumor: Apple MacBook Event on Oct. 14 (September 10, 2008)
- MacBook Pro was updated with a new design and new features
- New MacBook Air available in early November
- $999 MacBook available starting October 15
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Few Surprises
As expected, Apple released new all-aluminum exterior designs for the MacBook, and the 15" and 17" models will get faster processors and more installed RAM.The Unofficial Apple Weblog (TUAW): TUAW Predicts... (October 13, 2008) Speculation about the unveiling of a tablet or netbook was unfounded.The Unofficial Apple Weblog (TUAW): TUAW Predicts... (October 13, 2008) -
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Apple Spotlight on Notebooks Event Summary
- Apple's press event for their notebook computers, the MacBook Pro, the MacBook Air and the MacBook, started at 10 a.m. Pacific time on Tuesday, October 14, 2008.
- Tim Cook got up to discuss the "state of the Mac," and outlined its phenomenal worldwide success. Jonathan Ive talked about the manufacturing process that was developed during the design of the MacBook Air. This is the "brick" process that has been talked about for weeks, finally explained. The method of carving the entire case out of a single piece of aluminum enables it to be very strong and very light. The technology is now being applied to the MacBook Pro and MacBook computers.
- Steve Jobs was on stage to talk about the following products:
- The redesigned MacBook Pro features a new glass trackpad that has no buttons. The entire pad is the button. Price: $1999 and $2499, available now.
- The updated MacBook Air. Price: $1799 and $2499. Will feature 120GB hard drive, NVIDIA 9400M, 2GB RAM. It will be available in November.
- The Apple Cinema Display, $899. It has a 24 inch glass screen and will be available in November.
- The next generation MacBook. The new version costs $1299 or $1599 and comes with a 13.3 inch screen.
- A video was then shown further detailing the so-called "brick" manufacturing process.
- At the end of the presentation, Jobs made a joke about his health, then took a brief round of questions from the audience.
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Questions and Answers About Apple Lets MacBook Event | View All | Ask a Question
View All Apple Lets MacBook Event Questions (4551) | Ask a QuestionWhat is the significance of MacBook Air to the users? (2 Answers)The MacBook Air is a limited use machine. The fact that it is extremely expensive and does not integrate an optical drive makes the price stand out. If you have ... read moreIs the new MacBook Pro worth the upgrade? (2 Answers)Beware of the trackpad problems. If you type a lot, you may have issues with the trackpad causing cursor jumping and text selection and deleting. Since this is a hardware ... read moreWhere to get a new keyboard for my MacBook Air? (3 Answers)I found one on eBay for you: http://tinyurl.com/d6mn5f It's not a German keyboard though. But it is only 69.99 so it's a good compromise to save over 100$. Hope that ... read moreWhat is your opinion about the Apple MacBook running on the Intel Core 2 Duo processors? (1 Answer)Hardware wise, they are pretty similar to other Core 2 Dup laptops. Much of what they have (Bliuetooth, webcam, mic, FireWire, 802.11n wireless) is pretty standard these days. The magnetic ... read more
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Apple Spotlight on Notebooks Event Commentary
- Forbes: Can Apple's New MacBook Save The World? (October 10, 2008)
