The Apple iAd is a mobile advertising medium that will place HTML5 ads on the free iPhone, iPod and the iPad applications. On Wednesday, April 7, just four days after the unveiling of the iPad, Apple released the news about the iAd and it is being hailed by Steven Jobs, as the next big thing from the company.http://live.gizmodo.com/

Apple plan to run one ad every three minutes to the app users. The estimates are, the average user spend 30 minutes each day inside apps and with one app every three minutes, that can lead to more than 30 billion ad impressions every month.http://gizmodo.com/5512601/iad-apples-very-own-mobile-advertising-platform

According to Jobs, the ads will be different than any other ad the public has seen, the consumer will be able to interact and the ads are going to touch the emotional side of the viewers.http://gizmodo.com/5512601/iad-apples-very-own-mobile-advertising-platform

After the acquisition of Quattro Wireless in January, Apple made it clear that they were headed in a new direction - wireless advertising. After speculation by Internet experts, the advertising platform will be a direct rival to Google Adwords, the service that allow users to place ads on websites.http://goodereader.com/blog/electronic-readers/apple%E2%80%99s-iad-can-it-turn-the-table-on-google/

When the rumors about iAd began to surface, mobile phone makers and networks were anxious to be a part of the Apple iAd advertising business. Apple is going to help the app developers place their ads and provide the tools needed to successfully sell their ads. According to Jobs, Apple plan to branch out and serve their ads in other ways.http://www.businessinsider.com/apples-new-iad-is-fantastic-2010-4