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- Process explained at the Apple MacBook event on October 14, 2008
- New manufacturing process uses a single piece of laser-cut, anodized aluminum
- Old process involved an internal frame and baseplate with numerous supporting structuresSlashGear: Apple Brick rumor confirmed... (October 14, 2008)
- Leaked photos seem to show a new MacBook casing, rumored to use the Brick manufacturing methodGizmodo: Apple's Brick is a revolutionary... (October 4, 2008)
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After much speculation about what the Apple Brick actually is, after the Apple Notebook Event on October 14, 2008, the "Brick" has been revealed to be a manufacturing process that began with the MacBook Air that is now being applied to the MacBook and MacBook Pro models. The manufacturing process involves creating a large slab of aluminum out of which the case for the laptop is carved, taking away metal rather than adding it. This allows for a lighter, stronger case. The case for the MacBook Air starts with a 2.5 pound block of aluminum and is reduced to a quarter of a pound.MacWorld: Live Update: Apple’s Notebook Event (October 14, 1008)
Brick Rumors
Since 9 to 5 Mac first reported that the October 14th event was to be "All about the Brick," rumors flew that the Brick was a Mac tablet, a re-design of the Mac Mini, a wireless USB hub, or a group of "Windows-breaking" new products.Gizmodo: Rumor Roundup: Apple Brick (October 9, 2008) These rumors have not been validated, though the theory is that the Brick is a laser and water manufacturing process which can create MacBook cases out of a single brick of aluminum seems to be accurate.Gizmodo: Apple's Brick is a revolutionary... (October 4, 2008)MacWorld: Live Update: Apple’s Notebook Event (October 14, 1008)-
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Apple Brick Questions
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Apples and oranges? 5 Answersmy vote: that the Apple Computers page should be named that. and the apple fruit page should be APPLES. good luck. maybe Mahalo management will change it! :) read more -
Can Pwnage Tool Brick My 3g iPhone? 1 AnswerThere are ways to un-brick an iphone but it's not as easy as simply restoring to the factory settings, although you can always try that it won't always work esp... read more -
Has Apple commented on the "Apple Store Kid" yet? 5 AnswersIt's a kid with funny glasses lip syncing to a song. Maybe I am missing something but what is so spectacular about that? That being said, he is very brave to d... read more
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On Twitter Powered by Twitter
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what's cheaper, buying from Apple Online or at Digital Hub or some other brick and mortar store...
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@ananthymous yup. i know it's a brick, but it was cheaper than the apple adapter and has held up better.
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@iHaps what's the kill switch and why can't apple brick yr phone. Microsoft do it to chipped 360's
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