AOL will purchased Internet advertising firm Quigo for approximately $340 million. The deal was intended to supplement AOL's advertising force, and help AOL compete with internet giants Google, and Yahoo. Advertising growth has been a major concern among AOL investors, and CEO Randy Falco expects for the Quigo acquisition to pay dividends starting in 2008. The acquisition came amid a flurry of purchases in the interactive advertising market. It s part of Aol's answer to Google's buying of DoubleClick, and Microsoft's purchase of aQuantive Inc.
Fast Facts:
- Adds 100 employees to AOL
- Quigo CEO: Michael Yavonditte
- AOL CEO: Randy Falco
About Quigo
Quigo has over 500 established relationships with ad purchasers. Its business model allows advertisers to purchase sponsored listings generated through keyword searches, similar to the way Google sells Google Adsense. Some of Quigo's advertising partners include: TheStreet.com, FoxNews.com, and ESPN.com
AOL Buys Quigo Blogs and Commentaries
Google Blog Search: AOL Buys Quigo
Lost Remote: AOL to buy Quigo (November 7, 2007)
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Blogging Stocks: Will AOL's Quigo be a Google killer? Cramer thinks so (November 8, 2007)
Tech Crunch: AOL Buys Quigo (Confirmed) (November 7, 2007)
Mashable: Confirmed: AOL Buys Contextual Ad Network Quigo (November 7, 2007)
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