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AOL will purchased Internet advertising firm Quigo for approximately $340 million. The deal was intended to supplement AOL's advertising force, and help AOL compete with internet giants Google, and Yahoo. Advertising growth has been a major concern among AOL investors, and CEO Randy Falco expects for the Quigo acquisition to pay dividends starting in 2008. The acquisition came amid a flurry of purchases in the interactive advertising market. It s part of Aol's answer to Google's buying of DoubleClick, and Microsoft's purchase of aQuantive Inc.
About Quigo
Quigo has over 500 established relationships with ad purchasers. Its business model allows advertisers to purchase sponsored listings generated through keyword searches, similar to the way Google sells Google Adsense. Some of Quigo's advertising partners include: TheStreet.com, FoxNews.com, and ESPN.com-
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AOL Buys Quigo Questions
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Every time my friend forwards an email from AOL, the recipient receives a blank email. How can this be fixed?? 2 AnswersCheck to see if you have included a blank signature. That will result in messages forwarded being blank. read more
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AOL Buys Quigo Blogs and Commentaries
- Google Blog Search: AOL Buys Quigo
- Lost Remote: AOL to buy Quigo (November 7, 2007)
- Valleywag: Rumormonger: Yahoo whiffed on AOL's latest buy (November 5, 2007)
- Blogging Stocks: Will AOL's Quigo be a Google killer? Cramer thinks so (November 8, 2007)
- Tech Crunch: AOL Buys Quigo (Confirmed) (November 7, 2007)
- Mashable: Confirmed: AOL Buys Contextual Ad Network Quigo (November 7, 2007)
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