I signed up several months ago in order to purchase a Blizzard authenticator to prevent hacking after my husband's account was hacked. During the early stages, the battle net account was much more annoying as it often took longer to load into the character select screen or event to get through the initial connection screen. They seem to have ironed out those issues now, though and logging in is as simple as using a regular WoW account. They've also already starting sending out the pet, Chilly the penguin, to those who have linked their accounts.
Source(s):
Personal Experience


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