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February 15, 2009 11:12 AM

What name could I use for a modern Greek restaurant?

I'm designing a new Greek restaurant brand based in London and need a name! The mood is to be traditional yet contemporary and appeal to the style-conscious generation :)
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February 16, 2009 06:43 PM
I would play with a Greek to English translator and look up words that mean something to either your area, your specialty, or words that you want your restaurant to be defined by. What words in the Greek language hold strong meaning to you? Is it a goddess? A location?

Here's a list of popular Greek restaurants in New York. Now, I'm not saying to use any of them, but maybe one will inspire you in a direction you may not have thought of before.
http://newyork.citysearch.com/yellowpages/results/New_York_NY/page1.html?cw1=44&flavor_id=2

Naming a business is as important as naming a child, yes, you can change it later, but not recommended.

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February 18, 2009 03:09 AM
The above ideas are really good! Here's my perspective...as someone who would be very interested in the kind of restaurant you've described (if I lived in London), I would be turned off by cute plays on words or Greek words that might mean something profound but aren't very interesting-looking words. So I'd go with a Greek word that Londoners (and maybe even Americans!) can easily pronounce and spell...but that is a strong word that looks cool -- "sexy," if you will.

And then just make sure that the translation is not UN-appetizing. I don't think it really has to mean something directly relevant to food...just make sure it's a strong word and that the logo is good for branding.

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