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2 years, 2 months ago

Will big companies like Toyota create a "Social Network" to talk with their customers and work with Engineers, sales , and testers?

Is the real value of a social network in the Business arena and not personal? Are personal social networks a losing business model? Will big companies pay for usage of large social networks to solve problems and improve quality? Will social networks migrate more towards business as the economy becomes more deepened in recession?
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wy | 2 years, 2 months ago
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1. Toyota’s use of social network
a. Toyota Facebook group
http://www.facebook.com/toyota

b. Toyota has social network for its auto dealer, mentioned in this article.

c. In this 2007 article, “Toyota Uses Social Networking to Market Hybrids”.

2. Social media for business
Many companies have used social media now, especially Facebook and Twitter.
source(s):
websites mentioned in texts

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wy | 2 years, 2 months ago Report

I'm not sure whether Toyota buys ads on Facebook.
I guess Toyota doesn't have to.
Ads can be made and then post on Facebook to be "viral".
There is this disclaimer on the Toyota Facebook page:

"The thoughts and views expressed on this page are only the thoughts and views of the person who posted them. We reserve the right, but not the obligation, to remove any comments that are profane or derogatory. "

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davepamn | 2 years, 2 months ago Report

Does Toyota buy Ads on Facebook?

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davepamn | 2 years, 2 months ago Report

People on the site are talking about their Toyota vehicles. Some people are asking about parts resources. Others are talking about acceleration problems. I think Toyota is monitoring facebook and possible providing fast relief for the complaints. The high level of visibility should be a priority. Toyota can not afford to ignore customer complaints and should dedicate millions to ensure contentment is reestablished to avoid customer flight.

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davepamn | 2 years, 2 months ago Report

The ADs seem to require a budget amount to be included during setup. I think the ADs cost money.

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greytdogz1 | 2 years, 2 months ago
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It would be a good idea however I doubt that they would ever do it. They would need people to man the network 24/7 and that costs money...

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chriswingate | 2 years, 2 months ago
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I could see some companies doing this, I think some have them, but I can't picture Toyota, etc from doing so. It may cost more money to manage then it'd be worth. Though at one of the car dealerships my father worked at they had an Intranet system for inter-company memos, questions, talk of parts, etc.

Dunno if this helped any.

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davepamn | 2 years, 2 months ago Report

Why don't you contact Toyota and ask them, if they have plans for a social network?

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davepamn | 2 years, 2 months ago Report

Toyota practices multi-project and gives project manager alot of power and authority. However, Toyota does prize feedback from the customer and the staff. The key would be understanding and filter through chaotic information to find problems and receive ideas. Toyota attempt to focus on brand and position seems to be mistake; it should focus on feedback from the customer. Customer center companies are more likely to survive.

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