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2 years, 6 months ago

Why isn't Mahalo Daily updating in iTunes any longer?

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lon | 2 years, 6 months ago
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Basically, we weren't seeing our iTunes audience grow in any significant way. It's pretty difficult to climb the ranks in iTunes compared to other venues...They tend to obsessively focus on the "top" podcasts in each genre while neglecting everyone else. There isn't even a clear way to FIND Mahalo Daily in their system.

Conversely, we've seen our audience on YouTube grow substantially over the past year, and we're regularly featured on YouTube's front page and in the Featured section.

Couple that with the fact that we make 0 revenue on posting to iTunes vs. the considerable AdSense revenue we earn from our YouTube channel and the decision seemed obvious. Pull our videos from iTunes and get as much as our audience as possible to follow us to YouTube.

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jeffhoard | 2 years, 6 months ago
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@lon announced sometime back that Mahalo Daily would cease to operate on iTunes. I can't remember the exact reason but you can still catch Mahalo videos on the YouTube channel here.
http://www.youtube.com/user/mahalodotcom

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