Why is Microsoft ignoring India for Windows 7 Pre Order pricing?
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M$3 Answers
Most likely it is a gauge of the markets' willingness to pay/upgrade to Windows 7. After the Vista nightmares, they need to get a feel for how many people will cough up real money.
My guess is that the chosen markets have a more predictable(?) quantity of paid/licensed users. In markets that are rampant with pirating, how could you make a prediction on legal sales?
USA and Japan have the lowest software piracy rates ~20%. The lowest regions are North America (21 percent) and the European Union (35 percent).
In total, the emerging economies around the world account for less than 20% of software sales, and a high rate of piracy.
Here are some country estimates (2006) from BSA and IDC:
USA 21%
Japan 25%
UK 27%
Germany 28%
Canada 34%
France 45%
Mexico 63%
India 71%
Russia 80%
China 82%
Indonesia 85%
Thailand 80%
http://www.bsa.org/upload/idc-findings_summary.pdf
"Pre" pricing
Windows 7 Home Premium
$49.99USD | $64.99CND | ¥7,407 | £49.99 | €49.99Fra+Ger
Windows 7 Professional
$99.99USD | $124.99CND | ¥14,073 | £99.99 | €109.99Fra+Ger
http://www.techtickerblog.com/2009/06/25/microsoft-reveals-windows-7-pricing-details/
India estimated pricing:
Home Premium and Professional ~15-25% less than Vista in India
~25-40% less than US pricing
Home Premium ~Rs. 4,745-5,375 ($99-113USD)
Professional ~Rs. 9,075-10,285 ($190-216USD)
http://www.techtickerblog.com/2009/06/27/windows-7-upgrade-and-other-details-for-the-indian-region/
There are no statements that Microsoft India will not have a program. There are NDAs in effect. So, even if there is a plan is (or is not) in the works, noone can say.
One MVP has commented about India pricing: "We can't say anything atm. Lets wait and watch ;)"
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M$
If you're actually in India, why not call the MS helpline and ask the question?
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M$
I also seem to remember Microsoft Windows being priced according to market in the past (cheaper stripped down versions for "emerging" markets), so that could also be part of their grand plan.
Microsoft's variable pricing for different markets has always been one of the things I dislike the most.
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M$
