why does steve jobs always wear the same outfit?
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M$5 Answers
I do not see it being any more complex than that.. it is branding. That outfit is his costume, his personal brand, his most recognizable get up, it is his "Look at me I'm Mr. Apple" uniform.
personal opinion
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M$really i think he focuses ALOT on his image, and part of this is what clothes you choose to wear. While Steve certainly has a personal style, this might be "unfashionable" and it could change the way people think about Steve and ultimately Apple. Imagine if he was wearing socks with sandals and a Hawaiian floral shirt, people would immediately relate this to his intelligence. Apple is a very fashionable company, if Steve Jobs wasn't fashionable or at least decent looking, this would effect the style of Apple. I think there is a lot more time and energy spent on his outfits and basic image than we would think.
my noggin.
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M$While i change my clothes as much as the next guy, I pretty much wear the same outfit everyday. Maybe i like cartoons and comic books a little to much.
I know it was on family guy, probably on the Simpsons first, but there's a scene where peter (or homer) opens his closet and its all different pairs of the same exact clothes. Steve jobs closet is probably a little like that.
Second, black creates a psychological, but not a visual contrast. It is "no color" and opaque (something through which nothing is seen). Psychologically, Jobs wants Apple to be opaque--we create great products that just work, and consumers don't need to see how they work, because they work. And don't wonder why a Mac doesn't have a floppy drive or an iPad doesn't have a camera. The internal decisions and structures (a buttoned shirt under a jacket, for example) don't matter, and nothing that doesn't matter is visible (e.g, it is simple and unadorned). This carries through in Apple's general design philosophy.
Another practical reason for black is that it will not interfere visually with any of the colors on the presentation (the same reason that I use a completely black background on my computer when editing photos). Jobs uses extremely simple slides, often simply displaying a single object, and a presenter in black does not interfere with the viewer's focus by creating a moving, colored object just outside the visual angle of the image on the screen.
YouTube. The Apple commercial is at (http://www.youtube.com/watch?v=OYecfV3ubP8).
My own experience as a photographer.
My own beliefs and standards: I refuse to wear a suit and tie in business environments.
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M$Just from talking to people. And also because at one point in time had to give directions to a man to a Target store who had never been there! He got stressed out when trying to find the place. But, now he likes Target too!
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
