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M$
( http://www.kleenex.com/BrandStory.aspx )
There have been versions of the tissue for centuries - in Japan called washi - but Kleenex was the brand and style of the modern era.
(http://en.wikipedia.org/wiki/Facial_tissue)
You can often tell the first company to market a product, it's when the colloquy usage uses the brand...for example you understand what someone asked for when they say
"pass me a kleenex", its ubiquitous for tissue....a few other examples are 'going Scuba diving', 'making a Xerox' or 'having a Breville'
Hope this answers your very interesting question :)
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
