Where can I find stats on how much blogs make in advertising yearly?
Specifically, it be nice to see some metrics regarding monthly uniques, and average # of posts and ad revenue.
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M$9 Answers
http://www.masternewmedia.org/making_money_with_blogs_statistics_and_trends/
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
http://www.federatedmedia.net/
http://www.usnews.com/blogs/alpha-consumer/2008/8/18/how-much-do-bloggers-make.html
http://www.webpronews.com/topnews/2008/10/10/survey-shows-how-much-people-make-in-blogs-social-media
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
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M$Personal Experience
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M$Much of what you'll see on the high end of "what blogs make annually through advertisement" will be blogs that are tailored to a niche and the ads are tailored to the content of the page. A perfect example of tailored ads is AdSense.
You could always look up AdSense statistics, but again, there will be inflated numbers due to the method that they are collected as a whole I would imagine.
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M$The best way to research this is to sign up for a free membership of quantcast.com, a media planning/buying research tool, and look up the actual URLs of blogs you want info on. Based on the ranking and traffic numbers you find and the type of audience the blog caters to you will be able to estimate the types and amount of ad revenue generated.
For example, the blog perezhilton.com most likely charges a CPM between $5 and $20. With around 3 million visitors per month that means banner ads will earn the site between $15,000 - $64,000 per month!
On the flip side, most blogs do not have the type of fan base to garner such CPM buys, so CPC, CPL and CPA become the main way to drive revenue. This then comes down to traffic x conversion percentage x average click revenue. Simply put, if your site averages 10,000 visitors per month and a CPC banner ad has a click through rate of 1% and pays you $.25 per click you will make $25 a month on that banner ad.
This is all very simplified, not sure how detailed you want to get at this point, but I can share some other site monetization answers with you if interested.
best regards.
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