1 year, 10 months ago
Whats the best way to improve your adsense earnings and ctr?
Im looking for the best ways to improve your adsense earnings and ctr from personal experience not copy and paste from some site.
FYI a current tip I have come accross is to put a pop up window/site that comes up in front of the ad and where the x out button is have the ad come right behind it, chances are it can lead to some accidental clicks and improve your ctr.
Looking forward to your tips and suggestions.
Thanks, Mike !
FYI a current tip I have come accross is to put a pop up window/site that comes up in front of the ad and where the x out button is have the ad come right behind it, chances are it can lead to some accidental clicks and improve your ctr.
Looking forward to your tips and suggestions.
Thanks, Mike !
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$2 Answers
There is no secret formula to increasing ad earnings or CTR's (click through ratios).
Google AdSense does a few things to both help maximize your earnings and attract the highest ratios of CTR's possible for your site. In short, what's good for you is good for them. One of the most important things that Google does is to contextually match ads to on page content. There are a few ways to help Google better match ads to your content. One of the easiest and most important is to use common keywords on each of your pages to attract people. Remember that no two keywords are the same and that high volumes don't always result in high CTR's.
Beyond advertising basics, you've referred to terrestrial popups. Way back in 2008, popular blogger Daren Rowse implemented a terrestrial popup on the page of his then new blog, Digitial Photography School. You can read his article here:
http://www.problogger.net/archives/2008/10/23/how-to-drastically-increase-subscriber-numbers-to-your-email-newsletter/
This type of ad is about attention. The visitor has no choice but to look at some part of the ad. What Darren didn't talk about (but has since commented on) how this popup increases bounce rates and can easily decrease your overall CTR. These are not things that you want - at all. However, in the right scenario with the right visitors, this strategy can work.
My best advice is to know your readers. Think deeply about what they like and then preform A/B testing with small groups of people to figure out what works best for your unique audience. Test these types of things continually and eventually, you'll see easy to follow patterns that can dictate exactly what your readers will click on and what they won't.
Here is an article about A/B Testing:
http://robisit.com/why-is-a-b-testing-important/
Something else to consider is the value of AdSense. Google Ads are everywhere. People quickly become immune to marketing and as a result, your ads may simply be glazed over. Depending on your site, if you have the ability to solicit custom ads, these often convert the best. If you don't have the traffic or clout to work private ad deals, try other ad networks. There is rarely any harm in replacing an AdSense ad with one from another network. Measure carefully.
Use a service such as the Click report within Google Analytics or a service such as Crazy Egg's HeeatMap (http://www.crazyegg.com/) to see where your visitors are clicking. Move your ads as close to those regions as possible.
Value content over all else. People who worry about ads before they worry about content are often on the wrong path. Think of ways to drastically improve your content and implement those changes right away. Work diligently to get both your bounce rates and time on site numbers down as low as possible - then get them down further.
Ask your visitors. Use a service such as Woopra (http://www.woopra.com/) that will allow you to easily chat with your visitors in real time. Don't hit first time visitors up (it will creep them out) - track long tail users and when they view over 10 pages, give them a poke to chat first (form a connection) and then ask for some basic demographic information (age, sex, interests, hobbies, job title, last gadget bought, etc). Use this information to improve both your content and your ads.
I could keep going (and going and going) if you'd like some more ideas, leave a comment and I'll reply when I swing back around!
Rob
Google AdSense does a few things to both help maximize your earnings and attract the highest ratios of CTR's possible for your site. In short, what's good for you is good for them. One of the most important things that Google does is to contextually match ads to on page content. There are a few ways to help Google better match ads to your content. One of the easiest and most important is to use common keywords on each of your pages to attract people. Remember that no two keywords are the same and that high volumes don't always result in high CTR's.
Beyond advertising basics, you've referred to terrestrial popups. Way back in 2008, popular blogger Daren Rowse implemented a terrestrial popup on the page of his then new blog, Digitial Photography School. You can read his article here:
http://www.problogger.net/archives/2008/10/23/how-to-drastically-increase-subscriber-numbers-to-your-email-newsletter/
This type of ad is about attention. The visitor has no choice but to look at some part of the ad. What Darren didn't talk about (but has since commented on) how this popup increases bounce rates and can easily decrease your overall CTR. These are not things that you want - at all. However, in the right scenario with the right visitors, this strategy can work.
My best advice is to know your readers. Think deeply about what they like and then preform A/B testing with small groups of people to figure out what works best for your unique audience. Test these types of things continually and eventually, you'll see easy to follow patterns that can dictate exactly what your readers will click on and what they won't.
Here is an article about A/B Testing:
http://robisit.com/why-is-a-b-testing-important/
Something else to consider is the value of AdSense. Google Ads are everywhere. People quickly become immune to marketing and as a result, your ads may simply be glazed over. Depending on your site, if you have the ability to solicit custom ads, these often convert the best. If you don't have the traffic or clout to work private ad deals, try other ad networks. There is rarely any harm in replacing an AdSense ad with one from another network. Measure carefully.
Use a service such as the Click report within Google Analytics or a service such as Crazy Egg's HeeatMap (http://www.crazyegg.com/) to see where your visitors are clicking. Move your ads as close to those regions as possible.
Value content over all else. People who worry about ads before they worry about content are often on the wrong path. Think of ways to drastically improve your content and implement those changes right away. Work diligently to get both your bounce rates and time on site numbers down as low as possible - then get them down further.
Ask your visitors. Use a service such as Woopra (http://www.woopra.com/) that will allow you to easily chat with your visitors in real time. Don't hit first time visitors up (it will creep them out) - track long tail users and when they view over 10 pages, give them a poke to chat first (form a connection) and then ask for some basic demographic information (age, sex, interests, hobbies, job title, last gadget bought, etc). Use this information to improve both your content and your ads.
I could keep going (and going and going) if you'd like some more ideas, leave a comment and I'll reply when I swing back around!
Rob
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
It's depend 's on website/blog design and ads placement +colour's ads monitization.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
Hu... well best of luck!
Thanks Rob im looking for general tips that you would use to increase your ctr and ecpm you dont need to look at my site to know this, like i mentioned above putting a pop up in front of a ad where the x button is the ad would come right behind it.
The chat thing is waisted time, the crazyegg thing i thought was unprofessional looking and you said in one paragraph how people scurry through ads which is sort of a given and a-b testing is sort of process of elimination which is not pin point and anyone can keep testing so that was no help. The also in your 2nd paragraph you refered to what i already talked about.. Honestly coming from a black belt and seeing your background with everything you do online is something i consider here but I truly did not get any help from your answer and I think that is the important thing... Again I say dont over think this, Im looking for prime examples like the ones i gave above that will not be to time consuming and change earnings right away... Similar to changing text colors, ad positions etc but other helpful tips along these lines.
I hope I have been clear.
Thanks, Mike !
"the heat map thing i looked into and it looks to be a ok thing but I would not buy the service based on the demo I saw it was frankly not helpful to me."
Do you know where people are clicking on your site? The first step to improving the quality of your traffic is to know a lot about it.
"I am looking for tips to help increase are ctr and ecpm"
There are 8-9 above!
"my only suggestion would be dont over think this question the basic point is we need tips to increase"
If you preconceive an answer before one is given, you will never receive a good answer.
"is there anything you can add from personal experience that maybe you went from .5% to 1% from doing something paticular?"
Yes. Most of it is above. About the only other thing I could do is to form a bullet list but to be clear, without knowing a lot about your site, your traffic, your content and your goals, there isn't much that anyone can say really.
thanks rob for your long thought out answer, the heat map thing i looked into and it looks to be a ok thing but I would not buy the service based on the demo I saw it was frankly not helpful to me. "There is no secret formula to increasing ad earnings or CTR's (click through ratios). " I really wasnt asking for one, I am looking for tips to help increase are ctr and ecpm. I know you worked hard on this but my only suggestion would be dont over think this question the basic point is we need tips to increase are ecpm and ctr from personal experience, other then rich content which we have and the heat map which is not personally helpful to me, is there anything you can add from personal experience that maybe you went from .5% to 1% from doing something paticular? and or your ads showing 30 cent ads to $1.00 ads.
Looking forward to your reply, Keep up the good work.
Thanks, mike !