What's the best way to get product photos if the manufacturer doesn't provide graphics?
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M$4 Answers
Lighting and clarity.
The first (lighting) is obtained with something like this:
http://www.vistek.ca/prodimglarge/227809.jpg
http://www.vistek.ca/store/ProPhotoLastolite/227809/lastolite-cubelite-studio-39-kit-100cm-w2xlights2xstands.aspx
Traditional setups include 2 lights and a diffusion tent to equalize the light. This ensures that there aren't any shadows and more importantly that an inviting, professional photo is captured.
Next, the proper lens is required. A sharp, accurate lens with macro refinements will help take product shots small or small. Bokeh (blurry background) control is important so that if you're shooting without a lightbox that you can draw attention away from the scene and into the product.
It's possible to shoot products yourself. Sometimes, it's less expensive (overall) to ask a pro for help. The upfront costs of equipment in cameras, lenses and importantly lights can get in the way. However, if you're going to need to take a good number of product shots over a long period of time, it may be worth the investment in equipment and time to learn.
I'm a pro photographer.
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M$Bid the project with complete specs, output requirements, ownership details of final and working files. Submit the identical RFQ (request for quote) to two or more photographers.
From the resulting bids, you get an idea of how each studio works & bills. You can negotiate tactfully to get the best price possible.
Your local service bureau (for professional prints, not consumers) may be a good source for references, or they may offer the service in-house.
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M$This assumes you have the product in hand, of course.
Make sure the manufacturer knows that you went to some trouble to get those photos and bill them for it. They would have had to pay for them anyway! And maybe next time they'll send you the photos so you don't have to go to the trouble of getting them yourself--spell it out in your contract with them.
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M$Good luck
Simon
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M$