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2 years, 4 months ago

What would you tell a salesperson is the number one thing they should do to sell to you or your company?

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edwardclint's Avatar
edwardclint | 2 years, 4 months ago
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The number thing a salesperson should have is P R I D E: Proven track record, Respectful to clients and self, Innovative ideas to solve problems, Decisive in approaching clients and Enthusiastic in helping clients find what they are looking for.

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pixelsilva | 2 years, 4 months ago Report

Simple.

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jasoncalacanis | 2 years, 4 months ago
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1. I'm a big fan of listening to the customer. So, listen to what our needs are.
2. Communicate efficiently and in the medium we want--i.e. email.
3. Give us the terms we want.

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mcalvey's Avatar
mcalvey | 2 years, 4 months ago Report

@GaryVee added via twitter: Be Quick and Be exciting

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socalsue | 2 years, 4 months ago Report

I've had the opportunity to work along side many sales reps as their technical consultant. The best sales reps knew how to listen, ask probing questions and communicate back to the customer their understanding of the situation.

At pitch time, the excellent sales reps knew when to shut up and stop selling before they undid all their hard work.

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gnix's Avatar
gnix | 2 years, 4 months ago
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The number one thing is be honest. Don't lie to me, not even about small things, because if you lose the trust of your client, you're not going to sell anything and the damage to your reputation can cost you a lot more than losing a single sale. If you're honest, you'll listen to a customer, and help them find a solution. Sometimes, being honest means telling a client they don't need something you sell, whether it's a feature of your product, or the whole product itself.

Believe it or not, there are some people who don't need your product. It doesn't matter what it is. If you push a sale to someone who ends up regretting the purchase, you've done two things.
1. Didn't listen to the customer's needs and,
2. Lied to them about how your products could benefit them.

The customer will likely turn around and never buy from you again, as well as bad mouthing you and your product to anyone who will listen. So even if your product is useful, you now have word-of-mouth going around about how your product is NOT useful. And that's far more damaging that if you hadn't sold person number one in the first place.

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philipy | 2 years, 4 months ago
8
Since you're asking about business to business sales only...

The #1 thing you could do is "show me the money". Make it clear how what you're selling would reduce my costs, increase my revenue, raise efficiency or whatever it is that is the concrete business benefit. If you can credibly demonstrate a good return on investment, there's nothing better to close the sale.

However, before you even get there, you might want to consider an earlier step...

Do your homework and make sure I'm the right target customer for your product. If you have good reason to think I'd really benefit from what you're offering, you're in good shape to make the approach and get the sale. If not, everything else you do is likely to be futile, and a waste of my time and yours. That'll end up with not only me not buying, but with a bad impression of your company that I'll probably share with others.

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moonshadow | 2 years, 4 months ago
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When I acted as a purchasing agent spending $2 million a year for my employer, I needed suppliers that I could rely on for quality and for service. While my employer was happiest when I could also present him a bid with a low price, he was a very astute man and understood that the lowest price was not always the best deal.

Because we were a manufacturing facility with a very specific season for sales, we often needed products quickly and sometimes add odd hours. If one of my lathes went down at 6 p.m., I didn't want to wait until the next morning to be able to order repair parts, so sales people who provided me with more flexible service were more likely to get my calls.

I was also more likely to order from people whose products had proven reliable in the past. At one point, we were testing a new product that required a specific type of 4140 steel. Both of the steel distributors we dealt with could offer the steel, but after we ordered once from one company, we found that despite very similar chemical descriptions, the non-American made steel acted differently in our process. Because that company's product was not as good, it effected our product quality. As a result, no matter how good their prices were, we went with their competitor (who also had better customer service).

As an individual, I want a sales person who pays attention to me. If I come in wearing cutoff shorts, I expect to be treated as well as someone wearing a suit. My husband and I noted the other day that we went to dinner immediately after leaving the gym and thus were wearing sweats and workout gear, but we were also celebrating and bought the most expensive thing on the menu, several drinks and dessert. If the waiter (who is the sales staff at a restaurant), had treated us poorly because of our dress, he would have missed a great tip and his employer would have seen us spend $20-25 instead of $80.

Likewise, I went to a wine tasting once, with multiple vineyards there, wearing a hoodie and jeans. One particular winery treated us like kids, did not offer us tastings (even though that was what the event was for) and ignored us in favor of a better dressed couple. Mind you, this was on the lawn at a community college the day after a major rainfall. The woman in heels sampled her wines and left empty handed. We went to another exhibitor, who treated us better, and left with $200 in wine.

So my advice in sales is 1) listen to the customer and provide what they need 2) offer true customer service 3) stand behind your product and 4) never assume that blue jeans mean the customer has less money to spend.

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innochannel | 2 years, 4 months ago Report

If I have a product which is definitely going to buy but salesperson that serving me bad, I I always do this: after they do all the sales talking, preparing warranty letter, insurance etc etc, I just ask another salesperson come, I will take the order from you. (so that the other salesperson get the commission without doing anything)

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buddawiggi | 2 years, 4 months ago
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I worked for may father for a year or so and he owned and successfully ran a manufacturers representative agency for 30 years. He had at least 30 salespeople calling on every wholesale and retail outlet in the six state New England region of the United States and was the number one in every category of measurement for 20 of those years for the top five of the lines his company represented. I'm really just trying to express he was exceptionally good at sales, communication and leadership.

The advice he gave me on the first, last and every day I saw him during my time as an employee was..

...Listen

Specifically quoted as "@buddawiggi for every one word you say, listen to four"

So...The single thing I would tell tell a salesperson is the number one thing they should do to sell to me or my company?....

The same thing ... Listen
source(s):
listening

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naprah's Avatar
naprah | 2 years, 4 months ago
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Honesty!

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weymouthcc | 2 years, 4 months ago
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When you sit with a decision maker. Do some research on their company, their background, and what they are trying to accomplish. Have an idea of what has worked for them in the past and what has not worked for them.

Then forget your sales lingo and bs. Speak to them about how you are going accomplish their vision and what its going to mean to them personally, professional, and more importantly how its going to make the company money!!

Be knowledgeable and passionate and communicate how you are going to make them money and will you be far and away above the other sales reps who talk more about their product and features and their company, than they do about how they plan to make me money as a business owner.

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sabrinacareer's Avatar
sabrinacareer | 2 years, 4 months ago
3
The first thing is to have a short and simple pitch, be confident, and not to be pushy but indifferent

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tfoxsf's Avatar
tfoxsf | 2 years, 4 months ago
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The one thing would be to empathize. Dedicated yourself to understanding their situation and truly putting yourself in their shoes. You will transfer that sincerity in your recommendation and gain more sales/lasting relationships.

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machochewbacca | 2 years, 4 months ago
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Be passionate about what you do. Passion is infectious. The state that you are in affects how other people perceive you, your product, and their opinion of what you can do for them.

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44michael's Avatar
44michael | 2 years, 4 months ago
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be cool and don't be pushy.

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maggiedwyer | 2 years, 4 months ago
5
I am not a sales person, but for a while I worked in a job where I found I had to sell our service, and the most important thing I learned was to believe in what I was selling, believe in my ability, and to understand my subject so thoroughly that I could answer questions accurately and persuasively.
source(s):
personal experience.

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cheapgamer | 2 years, 4 months ago
8
A plan.

Show me that you understand exactly what I need, and show me how you plan on filling that need in an efficent and cost effective manner.

There are of course other considerations, but this is #1

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jin7's Avatar
jin7 | 2 years, 4 months ago
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Simple all you need to say is We Are Huge On The Internet :)

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derosajohanna | 2 years, 4 months ago
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I'm with everyone else who talked about not being pushy and no hard selling.

The number one thing that makes me not want to buy or use a product is when a salesperson is pushy. It just sends every wrong message. Why do they need to be so pushy? Is their business based on sales to timid people who just can't say no to pressure?

I think good products sell themselves. I don't mind someone letting me know about something in the usual ways, but I want them to show me just what is so great about it, in a non-pushy way that doesn't insult me, and then go away as quickly as humanly possible, without needing me to make a decision or any kind of commitment at that time. So I guess my answer is, focus on the quality of the product, and on making the sales experience relaxed and courteous, not pushy and annoying.

I think something that's worth selling will sell using this "more courtesy for the customer" approach, and something that doesn't... well... I'm certainly not going to buy it because of annoying hard-sell tactics. I still can't believe these exist. Imagine if all this effort and time was put instead into improving product quality, researching how to make products more environment-friendly, ethics-friendly, etc.

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innochannel | 2 years, 4 months ago
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Business is all about trust. Become friends with your customers: That's why all business to business deal need playing golf first. Because via business socializing people understand each other more and thus create TRUST one each other.

If there's no trust, no matter how good is your product or how will your product save / earn him money, they will still think your are bluffing.

Remember, just talk about what your customer like, understand them more, socialize or be friend with him or her then only sell them your service / product.

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marlene | 2 years, 4 months ago
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First and foremost: KNOW YOUR PRODUCT/business.
Learn everything there is to know about your product/business. Anticipate every possible question and if a question arises you do not know, admit it and RESEARCH til you find the answer.

All the above should be done in a professional, polite manner.

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leadpro | 2 years, 4 months ago
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Understand the potential customers' requirements. And tell them honestly what your product or service can do. if you are knowledgeable and sincere, the prospect will understand and even try to buy your product even if it does not have a feature or to right now. They know that you will services will improve and can catch up with the rest. In other words, don't try to SELL!

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entelia's Avatar
entelia | 2 years, 4 months ago
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If you have a Medical sales background mention it.

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shadowex3 | 2 years, 4 months ago
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Avoid the use of buzzwords and fluff as much as possible. If I, or any of my associates or employees, ever get a Buzzword Bingo that person would lose our business or need to voluntary take a steep penalty of some kind. There are already too many people in this world with all the substance of a layer of skin on top of some pudding, and all the intelligent thought of a teaspoon of yeast.

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johnyqi | 2 years, 4 months ago
3
There have to be room for negotiations. Flexibility of the sales person would bring more fun into the whole process. Negotiations brings challenge and makes people to show their skills and to go over their own limits.

Being good in negotiations is very good for softening your ego and becoming better person. If you maybe noticed, taxi drivers have probably the biggest ego of all professions. This is because they don't have to sell and don't have to negotiate. This makes them believe that they are actually above the client.

And that is why they are the angriest drivers on the streets :-)

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cherise's Avatar
cherise | 2 years, 4 months ago
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#1 Listen

Pay attention to everything I tell you about what kind of widget I am looking for. Ask questions if I don't tell you enough to allow you to match me with the perfect widget for me -- and then LISTEN to my answer. Nothing annoys me more than salespeople who extoll the virtues of the green widgets when I've just told them green is out of the question.

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thomas_k | 2 years, 4 months ago
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To put themselves in my shoes

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maggiemontevallo | 2 years, 4 months ago
3
The salesperson will sell the customer with in the first 10 seconds of the greeting/meeting by being sincere and not rehearsed. Being genuine in your greeting will entice the customer to ask for further assistance. Listen without judgment. A customer does not want an opinion from the salesperson but rather good information about the subject being inquired about. Be informative but not lecherous. Be supportive even when the customers decision isnt quite right, but DO throw in a few "alternative" ideas for the customer to ponder to make the right decision without sounding condensing upon their opinion or choice. Smile and always assure them if things arent what they expected them to be please be sure to look " you" up and "YOU" will help solve the problem "IF" a problem arises...as most people prefer a personal touch of guarantee.

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sunshine09 | 2 years, 4 months ago
9
Without a doubt an honest demonstration on how the product could benefit me and my company. Proving to me that the product is also one of demand would be of upmost importance too. I have been a salesperson several times. Knowing your products and having confidents in your products is always a must.

http://www.flickr.com/photos/dreamer7112/754756881/

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