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1 year, 8 months ago

What should I be doing to get the word out about our ThisWeekIn show, "This Week in Comedy"?

I love all our shows on ThisWeekIn http://thisweekin.com, and don't want to pick a favorite...but "This Week in Comedy" is probably the one I personally am most delighted to watch each week. Host Ed Crasnick (a hilarious comedian in his own right) brings in fantastic guests - including legendary comedy writers, comedians, actors and directors - and then breaks down their careers, their philosophies about being funny and their favorite anecdotes.

http://www.youtube.com/watch?v=j6Mqgtwbifw

It's growing an audience, and definitely has some loyal fans, but I feel like we haven't yet reached everyone out there who loves comedy and would appreciate this show. Besides the basic stuff like setting up a Twitter and Facebook page, what should we be doing to spread this show around and get it in front of more potential fans?
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mithrandir | 1 year, 8 months ago
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Hi @Lon, long time no see!

I'm not going to comment on the content of your 'This week in...' shows, I haven't seen them yet.

However, there are some easy things you can do to get the word out about these 'This week in..' shows, and I think you know most of them from Mahalo Page SEO already.

For starters, you could gather quite a crowd already by regularly posting announcement questions here on Mahalo. If you talk about the content of the show, drop a few names in the text, inlink the (YouTube?) video, people are bound to start watching. Then, if you include a link to the subscription, Mahaloians can easily start following TWIC.

Next to that, I personally had a very good experience using 'buzzfeed'. If you are using YouTube clips in TWIC, you can post it at Buzzfeed. If you are an experienced poster there, and have progressed to the top-50 posters (which is not very hard to do), your post will immediately get posted to the main feed. Even better, if the editors consider your feed good enough, you can even get featured on their main page! make sure your posts include a 'via' link to TWIC, to have people go to the subscription page.
I had much success promoting my mahalo pages there.

Of course there are other sites too, like http://www.bestofyoutube.com/
I used them randomly, but never as succesful as buzzfeed.

I hope these help!

Oh, and of course you could ask a few Mahaloians (or a certain JC specifically) to help you spread the word using Posterous! ;)

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mithrandir | 1 year, 8 months ago Report

You might want to gather a few 'friends' that can vote up your posts there, helping your post get some early attention, and thereby maybe some more screentime there.

I've had quite some good experiences there, it's pretty easy to get some attention, especially if you write some witty text to go along with it. (and I am quite confident you're able to do that ! :) )

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lon | 1 year, 8 months ago Report

Really like the Buzzfeed idea. I tend to think of them in terms of short, "viral" content, but it definitely could be a place to start feeding segments or clips from our shows. Thanks!

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mithrandir | 1 year, 8 months ago Report

Hmmm. seems part of my text has gotten scrambled. I meant to include links to buzzfeed (http://www.buzzfeed.com/) and bestofyoutube ( http://www.bestofyoutube.com/)

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enronias | 1 year, 8 months ago
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I would suggest posting some clips/shows to Funnyordie.com or maybe even make a promo clip specifically centered for the site. From my experience most of the real quality comedy web clips I find there.

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lon | 1 year, 8 months ago Report

Good idea. Funnyordie definitely has a big community that might be interested in this stuff. Appreciated!

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vladis | 1 year, 8 months ago
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First of all I think (based on your description) that your approach is limited by the fact that you said and I quote:

“Legendary comedy writers, comedians, actors and directors.”

You see…comedy is not only in movies and TV series…is in real life. So, why do you invite only people who are involved in TV shows, etc…? To reach more people you need to diversify.

I for example laughed like a maniac on a youtube video 2 months ago. I can’t remember when was the last time I laughed like that while seeing a movie.

That video had 3 minutes while a movie has at least 1 hour and 30 minutes.
Invite more than writers and comedians. Invite real persons who can spread the word and who can explain what happened to them.
This is what I think…I hope this helps.
source(s):
personal experience

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lon | 1 year, 8 months ago Report

I don't really see how "comedy writers, comedians, actors and directors" is limited to TV shows and films. Aren't people who make comedy on YouTube writers, comedians and actors? I think so. And we actually have had a number of people who create comedy online on the show, including Rob Delaney of the web series Coma, Period, podcasters David Feldman and Jimmy Pardo and YouTube stars Evan and Gareth.

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vladis | 1 year, 8 months ago Report

No, those are real people caught in a recording by mistake. Some of them yeah…planned a recording; however, this doesn’t make them actors… I have to admit…I don’t have a clue about Evan and Gareth.

But I do know this father was on MSN.

http://www.youtube.com/watch?v=MLErNXIYjMg

I'm talking about real people in bad situations...that is comedy....IMHO

mithrandir's Avatar
mithrandir | 1 year, 8 months ago Report

edit:comment on wrong answer.. (oops!)

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garyallen | 1 year, 8 months ago
15
FOAF your target audience. This goes for investing but coincidentally I was already using the exact same process for PR:

"Entrepreneur, investor, and CEO of Mahalo, Jason Calacanis founded the Open Angel Forum late last year in order to provide investors and entrepreneurs. And angel investing was the topic of Calacanis's most recent missive to the "Jason Nation" email list.

In it, Calacanis discusses a lot of aspects of angel investing, including tips on contacting known angels directly. But here is Calacanis's suggestion on an alternative strategy, as he writes that "direct contact is super tricky, since angels get pounded when they are out in public, and they may ignore things sent directly to them by email (typically due to email overload, not malice)."

According to Calacanis, the best way to connect with an angel "is not to." Rather, he suggests, make contacts with the people angels know, respect, and do business with. "Your goal," writes Calacanis, "is to become a FOAF: a 'friend of a friend.'" Calacanis suggests the following path to FOAFing angels:

1. Build a social media presence - via a blog, Twitter, Facebook page, comments on Hacker News, Digg and so on -- that is memorable.

2. Pursue and engage angels' friends. Engage in conversation those individuals with whom an angel regularly communicates. Join in conversations on blogs and news sites, for example. According to Calacanis, "Every angel has their 50 trusted advisors, and it's your job to develop a credible relationship with them over a couple of months." Once that relationship is established, you can ask for an introduction to an angel.

3. Blog about an angel's portfolio companies rather than about the angel her or himself.

4. Challenge the angel. Although you certainly don't want to write things that make you enemies (and make you eminently unfundable), you do want to be seen as a "passionate, independent critical thinker."

There you have it. Straight from the surfboard's mouth. And it works. In just a few months, for the PR campaign I'm currently doing for someone, with only 250 followers, I have an extended network of over 50,000--including one prominent celebrity who does their own tweeting--one mention and 26,000 hear the name.

I'm available as a consultant :) I have a good handful of facebook friends who are in entertainment, specifically stand-up comics, voiceover people, radio broadcasters and one former sitcom star.

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M$

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markcarras | 1 year, 8 months ago
5
I think you should do an interview with a bunch of smaller podcasts. Like mine for example. :D

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M$

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