2 years ago
via saabquestions.com
What makes the Saab attractive to intellectuals and enthusiasts?
Per Wikipedia, a marketing professor said that Saab owners were afflicted with "snaabery." They seem to be an exclusive group of people who own an original Saab, have many friends who own Saab cars, and dislike brands like BMW. A psychologist found them to be a lot more obsessed with their cars than any other group of car owners. A writer caricatures the typical "Snaab" as a creative advertising executive with glasses and eccentric hairstyle.
How did this all come about?
How did this all come about?
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M$1 Answer
I would have to say that they are attractive to people like that because they are an uncommon, unique niche vehicle that feels like it is setting you apart from the crowd of Lexus and Mercedes drivers, even though really you are still conforming to a luxury car group.
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