1 year, 4 months ago
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What kinds of advertsing techniques are used for marketing movies ?
How does the use of celebrities in advertising positively affect the reputation of a business? What happens when a celebrity who endorses a product in advertising gets involved in a scandal?
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M$1 Answer
Movie studios, such as 20th Century Fox, Universal Studios, and Warner Brothers, use television commercials, movie trailers, publicity, and Internet marketing to promote its movies and video releases.
Prior to the release of a movie the major movie companies began running television ads about 3 to 4 months prior to the movie’s release in theatres. The television advertisements are usually clips from the movie and contain information of what day the movie opens. Movie studios use movie trailers in four ways: on television, prior the showing of a movie in the theatre, with a video release and online.
Publicity is a key method of promotion for movie studios. The studio will send a press release to the media prior to its film’s release in theatres. They also send out press releases to Internet websites that cover the film industry. The studios also market its films on its website and use Internet Marketing strategies.
The use of celebrities in advertising can positively boost the image of a company and lead to greater sales and profits If a celebrity who promotes a product becomes involved in a scandal, that celebrity is usually released to maintain the reputation of the company,
-quote
According toAdWeek some movie studios now use Virtual Web Worlds to promote its movies. The studios have started to use Virtual Web World to make up for a decline of attendance in movie theatres. Virtual Web World allows users to setup a library of video clips that are then made available through social media outlets.
http://www.adweek.com/aw/content_display/news/media/e3i1751753614c1db77d49c8ce81c1d8fa8
-end quote
Prior to the release of a movie the major movie companies began running television ads about 3 to 4 months prior to the movie’s release in theatres. The television advertisements are usually clips from the movie and contain information of what day the movie opens. Movie studios use movie trailers in four ways: on television, prior the showing of a movie in the theatre, with a video release and online.
Publicity is a key method of promotion for movie studios. The studio will send a press release to the media prior to its film’s release in theatres. They also send out press releases to Internet websites that cover the film industry. The studios also market its films on its website and use Internet Marketing strategies.
The use of celebrities in advertising can positively boost the image of a company and lead to greater sales and profits If a celebrity who promotes a product becomes involved in a scandal, that celebrity is usually released to maintain the reputation of the company,
-quote
According toAdWeek some movie studios now use Virtual Web Worlds to promote its movies. The studios have started to use Virtual Web World to make up for a decline of attendance in movie theatres. Virtual Web World allows users to setup a library of video clips that are then made available through social media outlets.
http://www.adweek.com/aw/content_display/news/media/e3i1751753614c1db77d49c8ce81c1d8fa8
-end quote
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