What is the business strategy behind the latest Gawker.com blog redesign?
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M$7 Answers
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
I'm not sure what you mean. I am an avid Google Reader, and I actually subscribe to Gawker.com, and since they've worked on their teasers I have been more apt to click through deeper in the stories. So I was basing the answer purely on my own actions. I haven't had any complaints about it, I think it's perfectly logical.
TechDirt shows, through experience and their comments, that the opposite may be true: http://techdirt.com/articles/20070813/014338.shtml
I just did a twitter search for "full text rss" (to find the link i posted) and most of the responses were from people dropping blogs or making complaints. I don't think complaining customers is a way to increase customer base (and therefore revenue).
Then they added a page counter and paid their bloggers bonuses based on views not to the home page but rather the permalink/story pages. This lead to every blogger coming up with devices to get you to click through to the story (i.e. "and boy did she ever take off her....).
Now they have made every story one sentence and your are forced to click (unless you find the tiny drop down that say expand).
The result is people who would scan ten stories and leave now scan ten stories and click on two or three. This generate 3-4x the page views.
It's the same reason why a site like CNET makes you click next page FIVE times to read a camera review that could EASILY fit on one page.
As you can see I don't share this page view gaming style and Mahalo pages, Engadget pages and Mahalo Answers pages are nice and long and full of content.... which is MUCH better for users.
I'd much rather scroll (i.e. hit the spacebar or wheelmouse) than hit NEXT and wait for a page load--five times!
... not that I have any insight to this.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Also, you can change it to a view reminiscent of the old view on any of the Gawker websites by going to the navigation bar at the top of the page, and where it says "condensed," hover over it and change it to "expanded."
Oh, and after surfing around Lifehacker for a moment, I found this:
http://lifehacker.com/5107655/lifehackers-condensed-front-page-view-now-live
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M$
Just a guess, though!
As far as readability, it's very annoying. I have no idea where to go.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
