An informative post on the Instigator Blog, "5 Marketing Tools Every Startup Should Use," gives marketing tips for startup websites. Ben Yoskovitz says that creating buzz does not guarantee success, but it also cannot hurt. He says startup websites should "build something people really love and that might be all the marketing you need."

In his first tip, he advises startup owners to build up personal profiles that "focus on building trust, reputation and thought leadership." Secondly, he suggests that they participate in their local community, "building goodwill amongst their local peers" and generating "a local success story."

Next, Yoskovitz suggests starting a company blog as a long-term marketing strategy. He says video is an easy way to get short-term viral attention. Finally, he suggests submitting the startup website to a startup listing site like TechCrunch, Mashable, StartupSquad, or CenterNetworks.

Hi @Garyoldmanisaw!

These are the top 10 ways to market your startup website:
1. Create great connections in person by networking to get bloggers, writers, and fellow entrepreneurs to write about you or at least like you enough to write about your site.
2. Register at CrunchBase. This is a publicly editable site of tech companies, people and investors.
3. Register at YouNoodle. This is a place to meet other people with same field as you.
4. Participate in University or city/org sponsored business plan competitions. You will get random collection of angels investors, media coverage, and talented technologists that hang around in these kind of events.
5. Register to StartupWeekend's Startup Database.
6. Know your local StartupDigest editors.
7. Be familiar with any local startup aggregators.
8. Sponsor and join events like Tech Cocktail or your local BarCamp.
9. Apply for accelerator programs.
10. Strive to be excellent and build awesome stuff that people will talk about.

Source:
http://thenextweb.com/socialmedia/2011/01/17/10-ways-to-market-your-awesome-start-up/