What is the best way to market a new blog, when you can spend no money on the project?
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M$3 Answers
2. Find the thought-leaders in the industry and review their books on your blog and send links to their blog. If you write good content, they will link back to you.
3. Use Twitter. Follow people and many will follow you as well. Set up Twitter to automatically link to your blog when you write a post.
4. SEO optimize your blog. Include your key search terms in your blog post titles and subtitles.
5. Submit press releases through prweb.com or marketwire.com when you do something news-worthy. Try doing an intriguing survey and packaging a story around it for submission. It will help with your search engine rankings AND possibly be picked up by a larger blog.
6. Get links from others in the industry. To show up on search results, you need Google PageRank, which comes from *high quality* links from popular sites. Download the Google toolbar and note the PageRank when you visit a site to know if it's a link worth pursuing.
We have a successful blog at http://www.widerfunnel.com/blog with a PageRank of 6 that shows up high in rankings for our important search term "Conversion Rate Optimization" and "Conversion Optimization"
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M$
Most Important... Write really good content. Make sure they have great titles. I have found on my blog that I will get more hits when I write about things in a news cycle or use a celebrity name in the title,
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M$
Person experience
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M$
