What is the best way to get 1,000 college student Twitter followers in 1 month time before a website launch?
If your idea is solid enough, and well thought out, you'll get the best answer. Something I can do when I travel over the next month to promote the 1,000 follower goal on FreezeCrowd, then I will increase the tip to M$500 or send you a iPad for your efforts.
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M$25 Answers
The best I think would be to go to the college and actually give out free items with your business card and explain to everyone exactly what it is for. Free things keep it in your mind, especially if it is fun!
Another is talk to your local radio station and make a face book and myspace account!
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M$
1. Enlighten your current Twitter followers about the importance and essence of retweeting through the @freezecrowd account. If your Twitter account is retweeted, the possibility of reaching your target market and visiting your account would be maximized. You can monitor the number of retweets through retweetist.
2. Make your profile or you bio of @freezecrowd recognizable to colleges and universities, by doing this you are informing your target market, the real purpose of your account-"connects people in group photos." Furthermore, your tweets and @replies to your followers will inform students about your account and if there is an empty profile, then there is a possibility that the students will not follow your account.
3. Connect @freezecrowd around the web through known sites such as Digg, LinkedIn, Facebook, Mahalo, email account and your own blog. Through this method, your online presence is magnified.
4. Maximize the use of #hash tag, by tweeting about the goals and passions of @freezecrowd. You can learn more about #hash by visiting the link below:
http://twitter.pbworks.com/Hashtags
5. Make a physical presence of your @freezecrowd account, by making it a part of your daily lives whenever you encounter students, faculty. Print your Twitter account on your business card make, a flyer for your account, and speak about your account.
6. Since your account is a social networking site connects people in group photos, encourage current student followers to share group images and retweet them @freezecrowd. They might as well upload them through iPhone apps.
7. Make a Twitter competition, by offering freebies for your @freezecrowd account, like the one started by @jasoncalacanis.
8. Make @freezecrowd follow the top followers on Twitter, through this you will have an idea on how and the kind of subjects they tweet that will keep would-be followers follow your account.
9. "Reply to/get involved in #hash tag memes. search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation."
10. Monitor the followers you add every day, to get a glimpse of how far you have gone in getting 1,000 college followers. "TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet."
I also would like to share this interesting video on How to Get Followed on Twitter:
http://www.youtube.com/watch?v=Xyen4liVHTA
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M$
FYI re:#8: See "The Twitaholic.com Top 100 Twitterholics based on Followers"
http://twitaholic.com/
"How's this work? Our Twit-tastic robots scan twitter a few times a day to determine who’s the biggest twit. "
From that page you can go all the way up to the top 1000.
And PS I'm now over 300 and getting more TARGETED followers every day.every day.
One turned out to be a major celebrity in our industry--and just like that, with one "mention" business name AND event were mentioned...to 25,500+ nationwide.
I know you said you don't want to, but you'd be smart to follow people. MANUALLY and selectively. Someone suggested I use an auto-follower adding thing, and it attempted to add 22,000 followers. The account was closed and I had to ask for it back very, very nicely.
So the account was re-opened, and I started to weed out the people I had no reason to follow--like the ones who were halfway around the world and spoke no English--and I did exactly what I told Twitter I'd do--I began to follow people in my field, newscasters & other journalists in our area, as well as organizations with one same word in their names, thus similar interests. A good amount are following back as a result of the targeted marketing.
By following someone in our general field, and going to his website by way of his twitter page--and then "mentioning" in one of my tweets something about what I'd read in his blog , I've managed to get a "mention" from him and a promise that on a cross-country tour, he'll come to see us. Everyone who follows him--about 6500 people, saw our name and that he'll stop by. I've also "mentioned" someone very big in the industry--everyone who follows him will have seen the tweet.
But I realized that followers aren't the key to facebook. The "#" is a net which will catch everyone following it. So let's say you go to my alma mater,The University of Maryland. I don't know the tags but this should give you an idea:
You might tweet out "@freezecrowd social networking coming to University of #Maryland next week to meet you. Looking forward to Tweeting you at #UMCP! Go #Terps! Please RT." You've just brought it to the attention of every student, faculty member, staff member and alum--and newspaper write, magazine writer, blogger or TV person-- who follows freezecrowd, as well as those who follow the tags of Maryland, UMCP, and Terps.
Notre Dame has some hardcore fans, and one is on TV every weekday morning. Homecoming will be soon. How's your timing? You know this would get back to New York and onto a nationwide morning show: "@freezecrowd social networking coming to #NotreDame next week. Anybody seen @RegisPhilbin?"
Time it right and in November, you could get instant national exposure and your server could explode:
"@freezecrowd social networking coming to #Boston next week with stops at #BU, #Harvard, #BostonCollege. We love @ConanOBrien and #TeamCoCo!"
The key is to keep using those tags. I can't make people unfollow me, so the irrelevant ones from the auto service are on there. No matter. I pick up a few good, legit followers every week with two tweets a day, maybe three or four. The tags I use myself are right, but even if some of the tags I gave you are wrong, some, like Maryland, Terps, Boston, Harvard, and definitely @RegisPhilbin there is an OfficialRegis but it's been inactive for a while. and @ConanOBrien are correct.
Front-sell it--promo it before it happens, sell it during the event or visit and back-sell it--tweet about it afterwards, perhaps even at a random point--like this: "@freezecrowd social networking enjoyed meeting crowd in #Boston--and weather report says the crowd really is #freezing today. Love to see your #pics of the #snow!"
(Need a consultant, too?)
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M$My first thoughts upon reading this are to visit many colleges, as you have already said you were doing and either take amazing pictures while you are there OR hire a photographer. You can actually do awesome pictures yourself. I have found that I no longer need a photographer- with a little thought you can take amazing pictures yourself. I do black and white, use props (perhaps hats of all sorts.) Also suggest poses for people. I love to have everyone stand and I lay on the floor for a totally different angle. Have everyone be silly, straight faced, possibilities are endless.
Then you can hand everyone a flier with the website you are promoting. If you take tons of pictures, they WILL have a reason to get on to your site (to see themselves!). Maybe you could even could ask a few people at that school to take pictures when you are gone. Give them some type of incentive. (Perhaps free membership to your site, if its a paid site.) Maybe while you are there you can have a raffle for a free camera.
I guess my thoughts above are actually geared at getting college students to go to and sign up at your site.
Perhaps you can write an article or call colleges before you even visit and put fliers that you are coming to their college to take pictures and starting a new exciting website and suggest they start following you on Twitter for all the information and updates! Maybe the colleges would be willing to write something in their newspaper in regards to following you on twitter.
Lastly, contact radio stations and see if they will mention to follow you on Twitter.
Just my thoughts, good luck I know you will do great!
I am not a college student but I am gonna click to follow:) 1 down, lol!
thoughts
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M$
The site will be 100% free! Thank you for following, feel free to tell college students to follow.
Just to add to this, 1000 might be a little to ambitious, try starting with 250 or even 500.
Everyone seems to want to shoot for 1000, thats great but give yourself some breathing room too. Then maybe in 1 month you might just have the 1000 you want.
Hmmm, true, yet it's not so ambitious. Jason got 10,000 followers in less than a week for saying he would give away a Tesla car if he had the most followers on Twitter.
PS, my son attends a community college in Rockford (Rock Valley College) If there is anything we can do to help, just hollar. I am spreading the word to many of his friends. I think you have a great idea.
Find users of Twitter that will be attending the same collage and follow the people following them. This is a great trick to target people who will be interested in what you are promoting. And maybe offer a prize to the 1000th person that signs up.
I also clicked follow (I was the 37th one to do so). There aren't any tweets yet though, it would be nice if there was something to read.
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M$
I would do this: do some research online to determine who the campus organizers are on the campuses you want to target. Find them on Facebook or Twitter and contact them with a recruitment offer to assist you. They will, with proper enticement, reach out to their core groups.
Try to piggyback with businesses / services on Twitter who already appeal to a large college audience. Make a partnership / recruitment offer to those businesses / services and have them reach out to people on your behalf as well.
Search on Facebook or Twitter for people whose updates indicate they are involved in campus activities. Contact those people and make a recruitment offer to them as well.
Using your research to identify key people on college campuses will require some research -- there is no hot button answer to this solution.
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M$
www.mturk.com
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M$
Have one of the laptops running the site that you want to market to the students. The other laptop should have your Facebook page on it. When college students stop by to check you out, ask them if you can friend them on Facebook. Find out their page, and send a request to it while they are standing there. Give them one of your goodies for allowing this.
Figure that if you request friends this way, you are going to end up with about 60% of the people actually friending you. Usually students do this for the free gift, but with a simple thing like making you a facebook friend, your percentages are going to be higer.
By asking them for their page and sending them a request, you are becoming more interactive with them, and getting them involved in the process.
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M$
** all monetary values in these suggested promotions could be substituted for other prizes (iPods, iPads, xBox 360's, etc) or lower $ amounts
Strategic promotion idea number one:
Use multiple diverse social applications (facebook, friendster, mahalo, myspace) to create a unique promotion for each site aimed at students along the lines of "The first 250 people to follow @freezecrowd and email us confirming they are a current college student will be sent a paypal of $5" If the internet is anything like I know it is you'll get many more followers than just the 250 you paid for thereby lowering your cost per follower.
Each site you run this promotion on could have a unique URL and email for confirmation of the person being a student (I would suggest asking for a copy of their student ID, but if you're not too strict you could do something cool like asking them to take pictures of your logo on their school campus) -- the $5 could be substituted for another cool prize but I think you'd be surprised how much $5 will motivate people
---you could do this at each school instead of (or in conjunction with) just social networks. Even if it's just the first 50 people to sign up get a prize/money you would get a big response.
.
Promotion idea number two (my favorite):
It seems If you are going to be visiting multiple schools I would suggest a contest at each for maximum involvement. I think Freezecrowd has a obvious one built in; a group picture. The group at the school that submits the largest (could substitute most creative, funniest, weirdest location -- or even have categories) group photo gets $1000 (or whatever amount) donated to their group. You could promote this ahead of your arrival, or advertise it during your visit and then accept the photos afterward. Rules could include that a minimum of 10 people must be in the photo, all participants must know they are in the photo, not everyone in the photo has to belong to the group submitting the photo (ie they could bring friends and family to increase numbers)
If you were to do that for each school you visit I'm sure it would inspire some competition, but don't skimp out on the prize! A really good prize will motivate people to participate and will help get your user base up.
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M$1. Facebook advertisement: Its a great way to advertise a website. There are lots of options to choose from and your advertisement will be geared towards facebook college students.
2. A contest: People love free stuff, especially college students who are constantly broke. A website that has a lot of people visit is slickdeals.net.
There is a forum section where you can post your giveaway. You can ask them to follow and tweet the name of their college in order to win. Favorites are ipads, ipods, $50-100 gift cards.
I am a college sophomore and im curious as to what your websit is about.
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Much like those individuals who walk, run, or bike across the country for a cause, you may be able to promote your idea in such a way that your local broadcast stations will want to highlight your idea in a segment. Sometimes that's all it takes to get the ball rolling...
I'm assuming you have a planned route and with that assumption I would suggest you find the "station affiliates" in those areas, making sure your journey is being tracked as you go.
News coverage of your cross-country trip will generate interest on college campuses nationwide, thereby allowing you to continue to promote your idea on the above mentioned internet sources, which will, in turn, generate more Twitter followers.
Intriguing...
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M$P.S. Just email me if you need some help with social outreach.
Life
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M$
Some may have 2,000 followers, yet they had to follow nearly 2,000 manually, or did you use a tool to do that?
Very true, that's an interesting one! Get some personalities to retweet.
Yeah I got Ashton Kutcher to tweet for a company from Y-Combinator and with that tweet, he literally crashed their servers as the site was getting way too much traffic. Even an @jasoncalacanis tweet will get you a decent amount of followers. The key is always...can you get them to tweet you out? What is your value prop? Target some personalities who would engage your target audience, ie College Students, and see if there is a way to leverage the connection so they would tweet out FreezeCrowd for you. Honestly I could get you a 1,000 followers but they won't be of much value. If you want early adopters, students who will help with your launch, you will have to do direct marketing. There really is no gimmick that will get you around this. And getting 1,000 followers really isn't that difficult. I was able to get almost 2,000 followers for my twitter account in less than 2 weeks without actively trying.
Wherever you are based right now, which I think is New York since we last talked, I would target local universities near you. And launch beta with just that one school. Focus all of your marketing there and you will get followers, early adopters, and initial users. Execute and kill beta in that one University and spreading it by word of mouth will happen on it's own if you have a good idea. The companies that I have worked with that are getting into this similar space have all taken this approach. Target one University that you may have a unique connection with, keep a private beta going, kill it on product, then launch to a series of schools when the time is right. Hope this was of some help Eric.
There was a comment above me here that said you should try direct marketing at events, but from what I can see it just disappeaared.
Point of clarification from a former advertiser, on-air radio personality & current PR Consultant: "direct Marketing" is the politically-correct term for what is otherwise known as "junk mail." They've since been renamed and they've moved from 17th St. NW to 19th St. NW, but The Direct Marketing Association was one of my clients in DC. Expensive and to college kids, likely useless except as something else on which to scribble a potential date's phone number or a grocery list.
I think the term that that is more appropriate is "publicity and promotions." Promotions are things like when a radio station does a live-remote at the opening of a mall, or when you've got people walking around giving out...imprinted "promo items" like pencils, T-Shirts, frisbees, etc.
Publicity would be the process of letting people know about that event--either through direct marketing, newspaper ads, press releases, etc. Or a traffic report could be, "This traffic report sponsored by freezecrowd.com--In just a flash, you can be part of the newest social networking site in town. You have to see it to believe it...freezecrowd.com!"
PS: I want credit if you use that, all o' y'all.
PPS: Need a consultant?
You should stay put and use your time more wisely; recruit college twitter users around America to push the word out about Freezecrowd themselves.
Ask these recruited students to think of engaging, thought-provoking and fresh advertising ideas and to use them to spread the word about Freezecrowd. Tell your army that it is they who will receive a free iPad - people will advertise Freezecrowd in ways you would never imagine. CROWDSOURCING for the win!
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M$
Perhaps agree to disagree--I see social networking as the new, digital form of "word of mouth." Having to rely on an "army" to plant that seed is putting a middle-man in the process. The other consideration is this: How many colleges and universities and thus how many iPads? You get into the "What's in it for me?" factor there, I think.
I am hoping the folk(s) at freezecrowd make note of the very, very basic analysis I've done--it's detailed enough to give you the scope of things and I'm available.
A few years ago, I read Donald Trump's "THINK BIG AND KICK ASS In Business And Life" cover to cover. Then I read it another three times. I find myself saying, more and more, that you need to blow things WAY out of proportion to get the scope of things, then narrow it back down.
You'd need to have a lot of time just to manage that army: "There are 4,352 colleges, universities, and junior colleges in the country." I'd want at LEAST 4,352 people in that army (one for every higher-education institution--why not? Kick ass.)...if not 43,520 (10/per) or 435,200 (100/per). You will need to smartly maximize your time: " (SUNY has) a total enrollment of 465,000 students, plus 1.1 million adult education students spanning 64 campuses across the state," and "The CSU system is composed of 23 campuses and has over 417,112 students..." In just two states, in only public, state universities, you've got 87 campuses and 882,112 students plus adult-ed students
That's nearly two million students.
Sources:
http://en.wikipedia.org/wiki/Education_in_the_United_States
http://en.wikipedia.org/wiki/State_University_of_New_York
http://en.wikipedia.org/wiki/California_State_University
Within these two states you haven't even touched on private schools like Cornell (over 13,000 undergraduate and 6,000 graduate students), RPI (5,534 resident undergraduate, 1,055 resident graduate, 722 graduate students,) NYU (50,917 students) Syracuse (19,638), Stanford (15,312), USC (33,717) etc.--let's round it to19K, 7.2K, 51K, 20K and 15K--a total of approximately 112,200, for a ballpark of 2.1 million students--at a handful of schools in TWO states.
I wasn't really thinking about private schools--I went to a state university on The East Coast so the names out west didn't come to me quickly--I had to find a list. Also not even included are the private USC (33,747), Long Island University, (24,449), or powerhouses in other states like the public ASU (68,064), Ohio State (55,014), UCF (53,537), University of Minnesota (51,659), UTA (51,032), U of Florida (50,691), Texas A&M (48,885), Michigan State (47,100), USF (46,612) and Penn State (43,998); or the private BYU (32,955), BU (31,766), Nova (28,378), DePaul (25,072), Northeastern (25,004) or GWU (24,531)
(And I haven't even gone to places like McGill in Canada yet--or international campuses like The University of Maryland's Smith Business School in China...easy to do without ever visiting if you do it right.)
An army of 435,200 is going to seem like a really small number really quickly--but it's going to be impossible to manage effectively.
Sources:
http://en.wikipedia.org/wiki/Cornell
http://en.wikipedia.org/wiki/Rensselaer_Polytechnic_Institute
http://en.wikipedia.org/wiki/Nyu
http://en.wikipedia.org/wiki/Syracuse_University
http://en.wikipedia.org/wiki/Stanford
http://en.wikipedia.org/wiki/List_of_United_States_university_campuses_by_enrollment
Yesterday, much to my surprise, I got the follow of a celebrity with over 25,000 followers--and he does his own Tweeting. One "Mention" from this person and our name is out there, big time. Several other followers have thousands of their own, and just four days ago--and again today--I found my stuff being RT'd by a guy with 6500 targeted followers
And I'm one guy. With a little bit of targeted marketing, and the kind of ingenuity you just can't buy (well, upon request--have your people call my people--you can get it on a consultant basis), it can be done.
I did it from my desk. At home. At night. Within 3 weeks.
This is the first time I've ever used social networking to conduct a PR campaign.
Get your timing right. I don't know about collage in the US, but in the UK we have fresher week. This is a week for all the new.students to adjust to he university. Lots of companies giving away free stuff and promotions. Unless you've got a killer give away or a great pitch, you'll get drowned out. So be aware. Maybe get there the week after fresher week, when you'll be the only ones there and will get all of the attention.
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
The most important thing that we should keep in mind is twitter marketing is 'real time interactions and continuous updates - tweets. Now days people more interested in tweeting new music and movies with others instead of watching on TV. So make it habit to tweet on daily basis.
Monitor your tweets and response to audience who show interests in your tweets and re-tweet your updates. there are lots of tools available for measuring tweets and social media. Some are paid and other free like social mention, trackur, redian6 and many others. you can easily search them on Google.
So make account on some of these and track your tweets and follow those who show interest.
Use video tweets too, because college students show more interest in podcasts and interesting videos.
Also advertise in social media sites like flickr, youtube, facebook and twitter in order to bring real target segment.
Find college students by name or state or school name or interest and follow them on twitter. Use your facebook account too and add your tweets their.
As more people you follow, more you get exposure. Send personal massages to every new follower you have.
During your college survey convey massage to students as for knowing more about freezcrowd follow us on twitter. Add your twitter account on your website and provide users opportunity to login with their twitter account.
Link your twitter account with other social media like facebook, myspace, youtube, bebo, digg, stunmble upon, friend finder, hi5, flickr.
Talk about benefits on your sites more than features. What are the unique points you offer.
think as a customer and analyse your offerings, 'are you satisfy or even delight customers or just doing promotions'.
Use your twitter profile as a 'signature' in your emails and business cards.
No strategy works better if implemented poorly.
You have the ability to do what you want - develop such a attitude.
Wish you success.
Thanks
And I follow you on twitter @- aries72.
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M$To maybe give more of an incentive to follow you on twitter, you could make some t-shirts with your logo, and also some keychains and many other low priced items to pass out.
If you have items to give away for free people are more likely to remember and get excited about whatever it is that you wish to spread.
Another fun thing would be to have a party type activity where you have booths and thigns set up talking about it, and doing different free things. Also make sure you have business cards set up at each booth.
You could have local venders from the town you are in come and set up and you could make a little of your money back as well.
Another great thing to do is advertise on Facebook and also Myspace. Set up an account only for your twiter idea, and look up college stu=dents, and have them look over your page, and learn what it's all about and ask for them to look you up and follow you on Twitter.
Offer up prizes if they follow you, or if they are a certain number follower they get a gift card or something.
I hope some of those help, good luck!
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M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$Daily Content & Followers Earning Pack – $700 per month
* earn at least 1,000 Twitter followers & 1,000 Facebook fans per month (could be 10,000 if it gets viral)
(no affiliation)
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M$
Just join the twitter application called Socialoomph. SocialOomph formerly known as TweetLater, is one of the industry leader in Twitter follower management system.
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M$
"Stay signed up for one month, and be entered to win a prize for the Grand Opening of the web site!"
Bring some cool schwag of what they might win, and if your campus has a student body that is large enough, and weather permits, you'll have 1000 in a week, but you won't be able to guarantee that they will stay past the month.
After the sign-up is done, then one week later send out a message that states that there will be no more messages until 2 weeks have passed. Then... pick someone to receive the 10 or 20 prizes you had on the table according to a non-biased method of randomness based on your twitter list.
Trust me. I'd sign up, and I frickin' hate twitter... though... there's a chance I might win. :p
-jjj
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M$
I was a college student, too (OK, I'm pushing 40 so it was almost 20 years ago), and I can't say that asking me to sign up for anything--if there was a prize, even if it was free, I'd be wary. Committing to it for a month is another problem I see. I had relationships in college that didn't last that long.
I can't wrap my mind around your love of Twitter. If you, uh, frickin' hate Twitter, you must have used it at some point or perhaps still use it. No doubt you have friends who do.
There's a simple solution to your problem: close your account.
Believe me, none of this was available 20 years ago, and yet we survived.
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