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6 months, 3 weeks ago via ask.inc.com

What is the best way to forecast retail sales in a brick and mortar if there are no similiar businesses in the area?

I have an online business that is profitable, and I would like to open a retail storefront to showcase my products. Unfortunately, there are only a handful of stores that sell my products within a 400 mile radius. Given that these locations are drastically different in terms of demographics, how can I forecast sales on my business plan?
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wprice@growthlaw.com | 6 months, 3 weeks ago
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Take a look all over the US at areas with similar demographic (income, traffic counts, etc...) conditions that have similar businesses (factor substitutes and identical business likes), and see what their results look like.

Then think about ways to do less than a full retail storefront costs. Pop-up stores for a holiday period can be negotiated for very short term lease if you have a local shopping center or downtown area with vacant spaces, which would let you test the waters. Cellphones can take credit cards nowadays, and cheap brick and lumber shelves might work for your startup store just as they did for university housing in your younger years. Paint is cheap. Senior citizens can be more reliable than young kids, and might work for profit shares instead of a minimum wage...

In other words, be entrepreneurial, partner up with as many vendors and customer sources as possible, and spend as little as possible, while keeping creative and content control.

Hope this helps,

Bill Price

William A. Price
Attorney at Law
www.growthlaw.com

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edwardclint | 6 months, 3 weeks ago
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I think the best way to forecast retail sales in a brick and mortar store, despite the lack of available data that can be gathered from similar businesses, is to consolidate the data from a handful of stores that retails your products, in order to get a wider perspective on your demographics.

On the other hand if you are having difficulty forecasting retail sales, as you earlier said, then it would be best to utilize other available information at your disposal. One of the sites I suggest you take a good look is the information provided by the Financial Forecast Center, wherein an updated U.S. Retail Sales Forecast is available. In addition, similar resources are also listed such as U.S. Retail & Food Services Sales Historical Data and other useful consumer forecast.

Sources:
http://www.forecasts.org/sales.htm
http://www.entrepreneur.com/article/77674

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