What is the best critique of the book "Blue Ocean Strategy"?
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M$2 Answers
http://www.ribbonfarm.com/2007/08/06/book-review-blue-ocean-strategy/
Well written and cites specific cases from the book.
I used google to find reviews, and then picked what seemed to be the best review.
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M$
http://www.amazon.com/review/product/1591396190/ref=cm_cr_dp_hist_1?_encoding=UTF8&showViewpoints=0&filterBy=addOneStar
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M$
The authors propose approaches to finding uncontested market space which at present are few to find.
Related ideas are descriptive rather than prescriptive and only highlighting successful innovations. Explanation is based on Blue Ocean perspective - essentially interpreting success through their lenses.
No statistical analysis on failure rate of companies exploiting a blue ocean strategy concept.
"Tipping Point Leadership" is based on a conclusion that the drop in crime in New York city was caused by a change in policies, actions, and leadership. However, according to the book Freakonomics, crime rates dropped due to an increase in abortion rates several years earlier. Crime rates also fell simultaneously in cities other than New York, which had not been taken into consideration in deriving the analysis.
Brand and communication are taken for granted and do not represent a key for success. Kim and Maubourgne take the marketing of a value innovation as a given, assuming the marketing success will come as a matter of course.
The book only presents a snapshot overview of 3 industries: automobiles, computers and movie theaters.
It is argued that rather than a theory, Blue Ocean Strategy is an extremely successful attempt to brand a set of already existing concepts and frameworks. The blue ocean/red ocean analogy is a powerful and memorable metaphor, which is responsible for its popularity. This metaphor can be powerful enough to stimulate people to action. However, the concepts behind the Blue Ocean Strategy (such as the competing factors, the consumer cycle, non-customers, etc.) are not new. Many of these tools are also used by Six Sigma practitioners and proposed by other management gurus.
"Eliminate-Reduce-Raise-Create" Grid which forms the base of creating the Blue Ocean, can be found in the form of principles of TRIZ which are much more powerful in creating inventive/innovative solutions.
mubarak mohammed munssour
head of marketing department
www.mediu.edu.my
