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1 year, 3 months ago via ask.inc.com

What is faith branding?

Please provide a clear definition and several sources so I can find more details about this term.

Thanks
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Lianne J | 5 months, 1 week ago
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Faith Branding is the idea of branding religious organizations, leaders, or media programming to be able to penetrate a media-driven, consumer-oriented culture effectively. Faith branding considers faith as a product and attempts to apply the principles of marketing to be able to "sell" the product. This is in response to the challenge that religious leaders face today regarding how to express their faith in culture that is dominated by media.
This idea of branding is not new and has been around since the 1400s and the most prominent book sold was in fact the Bible.
The process of faith branding however, has been refined to be able to meet several applications from religious groups and other non-profit organizations that need help to in publicity and gain voice of who they are and their goals are. By making use of commercial and advertising organizations, they will be able to promote their product and make themselves known to the local area and to the world.

Source:
http://en.wikipedia.org/wiki/Faith_branding

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KarenRuhl | 1 year, 3 months ago
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Faith branding treats "faith" as a product and attempts to market it the same as you would any other company/product. There is a book called "Branding Faith," by Phil Cooke. This might help answer the question http://brandingfaith.com/

I own a faith based online community so this is near and dear to my heart.

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