What is a bounce rate in easy to understand terms?
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M$4 Answers
If you invite people over your house for dinner and 90% of the time they "bounce" and leave this should indicate to you that you dinner parties stink right? So you would want to lower the % of times they "bounced" out of you house right? Lower the "bounce out of my dinner party rate". You want the lowest % of people leaving your party as possible... the lowest "bounce out of my party rate".
Adding content to your dinner would help.. actually serving a good meal with lively conversation, some quality interaction, a great wine, terrific dessert, and a truly welcoming and inviting overall demeanor to the dinner party would lower the % of time they bounced out of your party.
Same with our pages .. they are the dinner party and we are serving "purple cow".
Purple Cow is an internet wide unique item that can only be had at our dinner party.. at our pages and they have the best and the most cleverly presented purple cow ever.
We need to lower the bounce rate out of our pages by add some more interesting, useful, and relevant content to them so they stay a larger % of the time, we need to add the "Purple Cow". We want our pages to be the best dinner party ever.. a party people talk about with others and suggest to their friends. We want to throw the best party on our pages so people never want to leave..and when they do.. they can't wait to tell their friends and get another invitation.
High bounce rate = crappy dinner party
Low bounce rate = great dinner party.
Serve the purple cow it will help your dinner party pages have the lowest "bounce rate" ever. People will be dying to get to our pages and actually stay there if we have a purple cow to keep them there. Don't let people bounce (rate)... give them something to make them stay.
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M$
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
1. % of site visitors who only see one page on the site
2. % of site visitors who stay on the site for a short amount of time - 5 seconds or less
But, my favorite definition is:
"I came, I puked, I left"
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M$
Bounce Rate is nothing more than a function of your website visitors' interest in content posted on your website.
If a visitor is interested in more content on your website they are likely to continue browsing your site, causing the bounce rate to decrease.
If a visitor is not interested in more content on your website they are likely to leave your website right away, causing the bounce rate to increase.
Bounce rate under 20% - Hard times
Bounce rate under 35% - a cause for concern
Bounce rate under 50% - worrying
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Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
To view the bounce rates for your website, go to the Bounce Rate report under Visitors > Visitor Trending > Bounce Rate.
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M$
