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2 years, 10 months ago

What exactly is SEO (Search engine optimization)?

Having a hard time grasping exactly what SEO is. Can you explain it to me in an easy to understand way?
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philipy's Avatar
philipy | 2 years, 10 months ago
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1) Why is SEO important?

A lot of the traffic to any website comes via search engines like Google.

In order to actually get that traffic to your site, by and large your site has to appear in the first page or two of the search engine results. Those are all the ones that most people click on, and in fact most people will just look at the first few results.

Therefore it can be vital to a website's success whether it appears in the first ten results on Google or back on page three.

So SEO is all about trying to ensure that when people enter a particular search term, your site ranks highly in the results.

2) How do search engines work?

To a large extent, SEO is only necessary and possible to the degree that search engines suck. If Google always found the best sites on any subject (kinda what Mahalo tries to do with its human-powered search) then you wouldn't have to worry about anything but making a great site.

However, Google at al can only make an approximation at guessing whether a site is great, and even at figuring out what it is even about.

They keep quiet about exactly how they make their guesses, but some of the factors are things like how many other sites link in to that site. The theory being if a lot of people have linked to the site, it's probably a useful one.

3) How does SEO work?

SEO tries to use what is known (or guessed) about how search engines work to get sites to rank higher. For example, if the number of links pointing to a site is thought to be important, SEO practioners work on "link building". If it's thought that search engines pay a lot of attention to heading text, then SEO practioners worry about getting the wording of the heading just right.

In fact there's a huge number of different ideas about what might or might not be important. Experienced SEO practioners vary in what they think is most important, or even on what works at all.

Remember, no outsider knows exactly how Google decides to rank sites. And what's more they are constantly developing their techniques, so something that was important last year might be irrelevant now.

4) White hat, Black hat

Theoretically there are "good guy" or "white hat" SEO practioners who use methods that Google and co approve of, and aim to help search engines reach valid conclusions about what a site is, and how useful it is.

Then there are the "black hats" who use methods like creating spam blogs to link to sites to make them seem more important than they really are.

Actually, my impression is there are quite a lot of people who are "black hat", lots more that are in a "gray" area, and probably only a few that are pure white.

Further Reading:

Fairly brief beginners guide
A survey on opinions about what is important for SEO

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robbrown's Avatar
robbrown | 2 years, 10 months ago
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SEO is made up of 3 basic things. I've explained them below by illustrating basic seo, good seo, and great seo.

1)
Search engines regularly look for (spider) new and updated pages online.

*Basic* SEO creates pages that are easy for a search engine to view, categorize and summarize.

2)
After the search engine has categorized and summarized the page, it is placed in the search engine archive (index) along with pages that are similar.

*Good* SEO helps pages come up sooner or more often when someone searches for a specific term (keyword).

3)
There are various methods, tricks and techniques to do these things better and faster than anyone else.

*Great* SEO starts with clearly designed, standards compliant, interesting pages. With enough time, a page that is designed with these things in mind will do very well in the SEO "game". To reach the first page of many google results one must extend these 3 things and consider linking, keyword targeting and a number of other things.

SEO is all of these things. From basic to good to great, SEO is made up of these layers.

I hope that this helps!
source(s):
I know a thing or two about the web. Literally, two things... that's it :)

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krysstel | 2 years, 10 months ago
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hi, hope this helps. I work in IT, but in management, not the technical side. They are always trying to explain complicated things to me. Poor guys, not always understanding that I truly do not get it.

SEO Search Engine Optimization is a process of trying to get your website or blog or other URL Internet address into search engines.

The point of doing this is so people can find your information.

Some people only read the first 2, 3, 4 or 5 (approximately) pages when doing a search.

Thus, many people want to appear on the top few pages.

It is such a big business, that people who get desperate will pay companies to help get them noticed.

http://ebiquity.umbc.edu/blogger/wp-content/uploads/2007/02/goaskyoursearchenginecartoon.gif
Poor kid. Can't even ask a parent for advice any more.
They are told to "Google it"!

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n4thanl's Avatar
n4thanl | 2 years, 10 months ago
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SEO or search engine optimization is when you take your website or blog, and make it easy for google and other search engines to find it. It involves doing things like changing your naming conventions for new pages, categorizing your pages in directories, etc.

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socalsue's Avatar
socalsue | 2 years, 10 months ago
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In addition to having good content and good use of keywords throughout your content, headings and url's, it is important to make good use of title and meta tags in your html to better define your site.

SEO also takes into account the number of links to your pages from other sites. The reputation of those sites linking to you also plays a role. Better to be a book publisher with links from amazon.com than links from some site known for spamming lots of links to help improve someones ranking.

The first book I ever read on SEO was Getting Noticed on Google in Easy Steps.
images:

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epicurus's Avatar
epicurus | 2 years, 10 months ago
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Search engine optimization is a hyper-competitive endeavor that requires intense focus and up-to-date understanding of how search engine algorithms and search robots operate. High volumes of backlink or inbound link are the best gauge of a highly optimized website. The reason for high inbound link is that search engine has recommended the website and given it a high page.
Having fresh quality website content, keywords rich text, robots friendly code,
are some ingredient of having a high page rank. So SEO is what do to achieved high page rank. pr1 is the highest.

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krystyne20's Avatar
krystyne20 | 2 years, 10 months ago
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In a nutshell, it's all about choosing the right keywords - and using them often. The more keywords and key phrases that you use in an article or website, the more likely it will get picked up when someone googles that term.

One site that I love, that has really helped me with SEO is this site:
http://www.thecheapbastid.com/2009/01/the-keyword-selection-guide-part-1/

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davidx's Avatar
davidx | 2 years, 10 months ago
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In theory, it is attempting to make your website turn up near the top when anyone uses Google to search for certain topics. In practice it is mostly a scam. People will charge you money to sell you tricks that used to work before Google caught on to them. If you have serious money or programming knowledge you might discover one that would work for awhile, or buy access to one not yet outmoded. I've heard the people who designed Mahalo are ingenious in more than one way.

If you design a great site which is updated frequently and visited often and linked to by many sites, people will be able to find you in the major search engines. All the tricks you thought of as you read this paragraph (link farming, reciprocal linking, updating by including feeds on your page) are already tried and countered.

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fbusman's Avatar
fbusman | 2 years, 2 months ago
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SEO or Search Engine Optimization, in a simple explanation is an internet marketing strategy to increase the volume of traffic to your site. It means it will make your website popular and can be seen or visible to any sites in the internet. More visitors open your site and will definitely make your site number 1. Here's an example of a high ranking site.

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sm911's Avatar
sm911 | 2 years, 8 months ago
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SEO is a strategical mind game between the machine (Google bot) and the human (SEO specialist).

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perfectionsi's Avatar
perfectionsi | 4 days, 14 hours ago
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Seo is a process of promoting your website in an ethical manner so that the visibility of your website can be increased throughout the web world.This is the core meaning of SEO.

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edmurphy29's Avatar
edmurphy29 | 2 years, 2 months ago
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It is a process to make a web site popular with the search engines. Good SEO can only be achieved when all the available methods and tools are deployed in tandem. It is important that all of these tools help catapult the website in search result ranks.

Along with content of the website, meta tags, page description and link building also have equal importance. For a content based website like the one you've, I read, article submission of third party websites can be a potent tool to get good search results on Google, Yahoo or any other search engine. I've read on many tools available for SEO and I'd suggest that you can at least start with article submission services.

You can read in details how SEO works: http://seo-services-experts.com/article_submission.htm

Hope this info helps.

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