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3 years, 4 months ago about Pepsi Refresh Anthem Super Bowl Ad

What do you think of the Will.i.am and Bob Dylan mash up of Forever Young in the new Pepsi ad?

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sgtoox | 3 years, 4 months ago
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I love Bob dylan and am a little fond of Will.I.Am

and i do enjoy a pepsi every now and then

BUT to be perfectly honest i think it's absolutely silly. As if somehow Pepsi was at all related to a single one of those events depicted in the montages. It's nothing more than a marketing ploy using elements of nostalgia to boost sales.

I like the song dont get me wrong and i really enjoyed the montage. but again i cant help but feel an overwhelming sense of cheapness that the message behind the the wonderful montage/song is nothing more than "buy pepsi."

i saw a similar ad when i was in the theaters the other week , it was a montage of things from generations like the wall of berlin and such but strategically placed in the shots were people holding a pepsi. and Frankly its just dumb to insinuate pepsi was somehow apart of any of the events they depict. These types of ads would be much better suited for Coke since coke has been around longer and is more global and actually was a part of the older generations (ie. you ordered a coke in the 50's not a pepsi)

But i digress, all in all i love Bob Dylan i don't mind will.I.Am and i really liked the montage; but the commercial itself i hate. pepsi had nothing to do with anything they depict and they are cheapening the phenomenon of nostalgia by using it as a marketing ploy. its just plain corny. on another note bob dylan needs to not sell out so much i mean whats up with the victoria's secret ad he did; what happened to the man from 1968 who helped change a generation?

and just a sidnote; although i dont like the commercial, i will commend it for not stooping to just having a bunch of skanky s on it to sell their products, i am glad to see pepsi mature a little bit in their advertising

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jkepler | 2 years, 11 months ago
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I know this is an older question, but I had to answer. To me, this was one of the best commercials I've ever seen. It was really really well done. I'm sure it wasn't cheap to make, and Pepsi footed the entire bill, so why not make a commercial an enjoyable montage that people like? Pepsi may not have had much to do with the events shown specifically, but they were still in the marketplace during those times, and major brands are always more intertwined in our history and culture than most of us are willing to admit.
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rmithal | 3 years, 4 months ago
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I actually love it! I'm a huge Dylan fan and I think that this commercial is tastefully done.  It is also really creative and has good production. I was never one to condemn artists selling the rights of their work to advertisers.

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m3rc3n4ry_m4n | 3 years, 4 months ago
well i believe that its interesting, i mean you have a nice mesh of everything old and new, Bob Dylan is old and Will is a semi new director, two different styles of music (rap and classic)  it was interesting in that they showed new and old, then they take a drink that is old and slap a new label on it; showing that you cant find nice balances, not everything that is classic is bad; showing that you dont always need to have the newest and most expensive thing....(

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