2 years, 1 month ago
via hpquestions.com
What do you think of HP's new advertising campaign called [[“Let's Do Amazing'']]?
HP recently announced its new advertising campaign: “Let’s Do Amazing’’. Each commercial features Rhys Darby (who you might know from the TV series “Flight of the Conchords”) in various scenes. Below are two commercials of the HP campaign. Can you kindly give me your honest opinion on them? Tell me what you like or dislike about these commercials or campaign. Do you like Rhys Darby as the “spokesperson” appearing in the ads? Why/why not? Is there anything you would have done differently for this campaign? Thanks.
‘’’This is the first campaign with Dr. Dre’’’:
http://www.youtube.com/watch?v=t7rv1CsXkHI
‘’’This is the second campaign at the Venetian in Las Vegas’’’:
http://www.youtube.com/watch?v=NjkpMwJOnYo
‘’’This is a video of HP’s SVP/CMO Michael Mendenhall explaining the purpose of this campaign’’’:
http://www.youtube.com/watch?v=mhhoocXZvg8
‘’’This is the first campaign with Dr. Dre’’’:
http://www.youtube.com/watch?v=t7rv1CsXkHI
‘’’This is the second campaign at the Venetian in Las Vegas’’’:
http://www.youtube.com/watch?v=NjkpMwJOnYo
‘’’This is a video of HP’s SVP/CMO Michael Mendenhall explaining the purpose of this campaign’’’:
http://www.youtube.com/watch?v=mhhoocXZvg8
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M$1 Answer
Well I am a Kiwi (living in the USA) so I may be a bit biased. I am also a Flight of the Conchords fan. I sometimes worry if Murray is doing a Borat for New Zealand. But in terms of HP - I think they are sticky, position HP as cool and purveyor of a wide array of services - rather than just printers. Maybe he could do an ad on refilling ink cartridges :)
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