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1 year, 9 months ago via

What do you think about the use of swear words in commercials?

I've been noticing that in the past few years, commercials are utilizing more "swear words," or fake-outs (making the audience believe there will be swearing). What do you think about this? I'm thinking along the lines of television shows as well. It seems more and more words are being allowed, especially late at night. Is this bad for kids? Is anyone out there offended by this? What are some thoughts on this commercial?
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hillo2 | 1 year, 9 months ago
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I'm not a fan of using four letter words. My kids are well aware of the kinds of ways that words can be used and what we (in our household) consider acceptable or appropriate. Since my kids were very young they have (as most kids do) enjoyed and experimented with language. I would have it no other way. However, we have taught them that words and language are very powerful. One word can have lots of meaning. Your choice of words, when you use them, how you use them - or not to use them speaks volumes about who you are and how you respect (or don't respect) those around you. That's me being a parent, and I feel that it's my responsibility to my kids to teach them these values - but each parent has their own values.

That said, this is a clever commercial. I'm not interested in censorship and don't think this goes too far. Some of the 'late night' programs are offensive to some, but that's the nature of entertainment.

We can always chose to turn off the TV - and maybe read...
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u4euh60 | 1 year, 9 months ago
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The only thing that bothers me is what you refer to as the "fake-outs". All it does is put the swear word into your head, making you think it. That is basically what saying a word does. Its the same concept as saying something like "the F-Word". Why is that more acceptable? It's still putting the same thought in the listener's head.

However, when making a commercial, the writers have to think of something that's going to stick with the viewer. If a person remembers the commercial, they may remember the product, and they may give them their money. If they aren't doing anything illegal, I don't have a problem with it. It's annoying to me, but they wouldn't put out the commercial if it didn't work.
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msmuffintop | 1 year, 9 months ago
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I find it annoying to see more an more acceptance of vulgar language. People who swear routinely have kids who swear routinely and no one bats an eye. A two year old has no idea what they are saying. Would that they were of an age to decide how they want to express themselves before they used such language.

Vulgarity is both inarticulate and non-specific. Back when people attempted to avoid it in polite company they might say something useful such as "this fish tastes too salty" in lieu of "this fish tastes like sh*t."

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bklynjs | 1 year, 9 months ago
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I could give a s**t. It is becoming more and more common and the reason for it is no one speaks out against it. You say it is becoming more common on late night. Watch the show Two and a half Men and listen to what they get away with in primetime. It is the way society is going as a whole. Desensitized to all around them.

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Owls | 1 year, 9 months ago
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Language evolves, it is the task of commercials to get your attention so that they can sell you stuff that you do not want. If you have issues with certain words, then they can get at you by using them. Get over it.
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