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3 years ago

What Country is the #1 market for Scotch in dollar terms? And in volume?

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philipy | 3 years ago
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For Scotch Whisky actually made in Scotland, the biggest single market is the USA. Exports in 2008 were £371m, down 11% from 2007.

However the biggest market by volume is France with 160m 70cl bottles.

The top three by either measure are the USA, France and Spain..

Lots of details here:

http://www.scotch-whisky.org.uk/swa/files/Exportsfor2008.pdf

And a discussion of long-term trends in Scotch sales and the impact of the recession here:

http://news.bbc.co.uk/1/hi/business/7375155.stm

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