What article(s) best describe the strategy and results Radiohead achieved launching their album online, without a specific price?
I´m looking for articles that describe very well how the strategy to NOT charge a specific price for the album donwload, instead, they let the customers chose how much were they willing to pay (or get it for free).
- How many fans payed for the album (and wich percentage)?
- How the album financial results compared with other Radiohead albuns?
- Does it give a clue if it´s a good strategy to repeat this strategy on different information products?
Thanks a lot,
Miguel
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$2 Answers
2 out of 5 downloaders pay for In Rainbows by Raiohead.
38% paid while 62% did not.
http://www.comscore.com/press/release.asp?press=1883
- How the album financial results compared with other Radiohead albuns?
Almost 2 million copies of In Rainbows have sold. At at average of $6 per copy, that equals about 12 million dollars.
That is a far cry from other Radiohead releases.
However, it is inadequate to calculate the financial gains of any album when only considering album sales.
- Does it give a clue if it´s a good strategy to repeat this strategy on different information products?
Yes, it does give the record industry a "clue" as to an alternative strategy to make money from music.
It has been said that there are 5 different options for the future success of the music industry. Pay-what-you-want is one of them. Other options include:
Free
Pay By Popularity
Subscription
Music Tax
http://www.mahalo.com/answers/music/what-is-the-future-business-model-of-the-music-industry
http://news.cnet.com/8301-10784_3-9811013-7.html
http://www.comscore.com/press/release.asp?press=1883
http://cbs5.com/entertainment/radiohead.in.rainbows.2.565852.html
http://www.zeropaid.com/news/9088/Radiohead%27s+%27In+Rainbows%27+Paid+for+...
http://kingofgng.com/eng/2008/08/10/in-rainbows-downloads-confirm-p2p-attra...
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$http://www.negotiationlawblog.com/2007/10/articles/business-development/radioheads-set-your-own-price-marketing-strategy/
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
