What are the demographics for viewers of the Travel Channel? (I have to pitch them on Monday! Advice?)
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M$8 Answers
From Time Warner's Media Sales:
"Travel Channel believes in the magic of journeys to change and enrich lives. Travel Channel's programming delivers enlightening journeys, diverse excursions, human stories and unmatched travel information. Travel Channel is a passport to a broader, more fulfilling life through the experience of travel.
Target demographics:
* Men 25-54
* Persons 25-54
* Women 25-54"
From Cablevision
No other channel epitomizes the freedom, fun and fascination of travel. The Travel Channel opens imaginations, touches emotions and changes lives. For viewers who can't get away from their busy lives, Travel Channel programming takes them to new and exotic places and makes them feel like they're experiencing each destination first hand.
Travel Channel : Demographics
Demographics
Male 54%
Female 46%
Income:
Median Household Income: $77,233
Education:
Have College Degree or More: 33%
Occupation:
White collar, professional, managers 47%
Age:
18-49 Years Old: 50%
25-54 Years Old: 53%
Home Ownership:
Own Their Own Home: 65%
Source: Scarborough NY 2008
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M$Demographics
Male 54%
Female 46%
Income:
Median Household Income: $77,233
Education:
Have College Degree or More: 33%
Occupation:
White collar, professional, managers 47%
Age:
18-49 Years Old: 50%
25-54 Years Old: 53%
Home Ownership:
Own Their Own Home: 65%
Travel Channel viewers in the New York DMA are:
• 30% have 4+ years of college
• 41% white collar, professional, managers
• Median HH income: $77,457
• 64% own their home
• 69% own a personal/home computer
• 64% access the internet
Demographics(NY):
• 48% Male; 52% Female
• 51% are between the ages of 25-54
• 51% are between the ages of 18-49
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M$* 30% have 4+ years of college
* 41% white collar, professional, managers
* Median HH income: $77,457
* 64% own their home
* 69% own a personal/home computer
* 64% access the internet
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
M$
* Men 25-54
* Persons 25-54
* Women 25-54
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M$
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M$Cablevision says 54% male, $77k median income, 33% college degree, 47% white collar, etc.: http://www.cvadsales.com/network_travel_channel.html
This should help you. Sounds like a pretty mixed group.
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M$They further state that this demographic is interested in the Travel channel because of the following reasons below.
"Travel Channel believes in the magic of journeys to change and enrich lives. Travel Channel's programming delivers enlightening journeys, diverse excursions, human stories and unmatched travel information. Travel Channel is a passport to a broader, more fulfilling life through the experience of travel."So I reckon then from the above explanations you get a broad insight into what the average fun of the travel channel is like or is interested in and therefore you can better model them and pitch them effectively. By the way I have seen your site ,i like your goals the part of appealing to the 5.2 million Is quite a grand plan.
Anyway good luck on your pitch tonight,I sure hope I was helpful,Grand Holidays.
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M$
