2 years, 5 months ago
What are the chances of Beautiful Brews succeeding with their beers aimed at women?
They so far have Honey Amber Rose (flavored with antioxidant-rich rose hips) and are starting El Capitan (a chocolate almond stout). But the business is struggling. Have they a chance?
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M$1 Answer
Some of the local breweries in Oregon are putting out more and more light amber beer with a slight fruit or honey flavor and marketing them to women, I do see more of this going off the shelves compared to a year ago. Good demographic, good marketing they might make their money back but it is not a bottle of wine, It's still beer!
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M$
Well I would hope it's still beer!