1 year, 3 months ago
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What are the advantages of an outdoor digital signage compared to indoor screens?
Does it have the advantage in terms of the potential audience size? Does it also allow the content of multiple advertisers to be flashed?
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Outdoor digital signage refers to dynamic media distributed across placed-based networks in venues including but not limited to cafes, bars, restaurants, health clubs, colleges, arenas and public spaces. Indoor signage is the most common form of out-of-home screen advertising.
In a mall or indoor location, other signs, advertisements and promotional material will distract from the display, but with digital outdoor signage there is less of this making the screen more noticeable. This is the advantage. Another advantage is the dwell time with digital outdoor signage, especially when multiple advertisers are flashed. It is less than for an indoor screen, but with digital outdoor signage this counts to more than a second so any content has to carry all the important information and make an impression in that time. For more details, please see:
http://e-articles.info/e/a/title/Outdoor-Vs-Indoor-Digital-Signage/.
In a mall or indoor location, other signs, advertisements and promotional material will distract from the display, but with digital outdoor signage there is less of this making the screen more noticeable. This is the advantage. Another advantage is the dwell time with digital outdoor signage, especially when multiple advertisers are flashed. It is less than for an indoor screen, but with digital outdoor signage this counts to more than a second so any content has to carry all the important information and make an impression in that time. For more details, please see:
http://e-articles.info/e/a/title/Outdoor-Vs-Indoor-Digital-Signage/.
You can leave an optional "tip" with Mahalo's virtual currency, Mahalo Dollars. If you are asking a difficult question that might require some research, or if you'd like a wide variety of feedback, a higher tip often leads to more answers to your question.
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