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M$5 December 15, 2008 02:27 PM

What should we change on Hubdub's homepage to make it more likely that you would register?

I'm one of the co-founders of Hubdub (http://www.hubdub.com . We are always looking for feedback on the site, what people like and dislike, what we should change etc.

What I would like to know is, as a totally new visitor, what are your first impressions and what do you think we should change to:
(a) make it clearer what the site is about, and
(b) why you would want to register

You can find us here: http://www.hubdub.com

Thanks!
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December 15, 2008 02:44 PM
Hello.

I just visited hubdub for the first time, great site you have there.

I found that when I visited hubdub it wasn't clear what the site was about until I clicked the small 'about' button in the top right.

Once I clicked this, I knew exactly what the site was about.

Many people would not bother clicking the about page to discover this - about pages as often as not just give the address or telephone number of an organisation/company and are normally bland and boring - not vibrant and exciting like yours.

So:

1. Put as much of your about page onto your homepage as possible. At a minimum, the first thing I should read on your homepage is: 'Hubdub makes news more exciting by letting you stake virtual dollars on the outcomes of real running news stories.'

2. Having some stats on the homepage would also be really helpful.

3. Is there anyway to convert hubdub dollars into real money? If there is, tell me this on the homepage.

If these three things were on the homepage, I'd be looking for the registration button as quickly as possible. This is in the correct place - the top right.

Hope all that's helpful. Get in touch if you have any more questions.

David


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December 15, 2008 02:56 PM
This guy is right on I thought the same thing, and even wrote a little bit about similar edits, but he did a better job expressing how to go about making them.

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December 15, 2008 04:13 PM
I agree. This site is overwhelming at first. There are so many news aggregation sites out there, you really have to communicate what makes your site different. Once example that I like is propeller (old Netscape) because on your first few visits, there is a large messaging section that tells you what the site is, what makes you different and what the benefits of using the site are. You have a great concept, and I think with a little clear messaging and some good organization I think you will have many years of success and provide a useful tool for your users.

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December 15, 2008 09:34 PM
Thanks Dona and Jodi! Your support is much appreciated.

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December 22, 2008 03:59 PM
Thanks David and everyone else who answered.

This is great advice. I am sure you can appreciate the challenge of improving something for a new visitor when you look at it every day.

Hopefully when we improve it we will post up the new version to find out what you think.

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December 15, 2008 02:35 PM
an that was the frist time for me going to that site, i was a little scared at frist with all those articles almost everywhere. some more organization would be nice, just make it easy for people to look through some articles and they would probly like to "try to forcast the news." lol nice quote huh?

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December 15, 2008 02:37 PM
Personally I would never join or register or go to a site that thinks spamming ask boards to get people to click on their site is a good idea.

Additionally you need a more colorful interface, and a big tagline that explains exactly what your site does, at first glance you have no idea what the site is about. Is it a news site, is it a prediction site, how does it work?

Furthermore you need "Calls to Action" all over the place.

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December 15, 2008 02:40 PM
The site is great. I think that it might have a little to much going on. I think your should make it a little more colorful. Seems a little bland. Theres nothing to draw me in.

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December 15, 2008 02:49 PM
Make-it more simple. Like really simple. Clean all the bulk and leave the most important things on the first page. Make the important features stand out, tell me what is unique about this site. Make a widget like igoogle's weather to tell me my local weather, along other useful information. Go to http://www.doineedajacket.com/ and see what you can incorporate from there. Good luck.
Source(s):
http://www.doineedajacket.com/


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December 15, 2008 03:03 PM
I'm a regular user and would second the organization point.

In fact, let me summarize everything I'm writing by saying this: the home page needs to have compelling, easy to understand questions front and center for new users.

The home page is just too cluttered in general. One of the first things I have to do is explain to people how to navigate the site, and my usual suggestion consists of "just look at a bunch of questions and see which ones you like."

Ultimately, I think there needs to be some human editorial voice for the front page to keep the typical questions up front. There's probably a publishing schedule that could be semi-automated, as well. For example, every Wednesday, the "what movie will be #1 this weekend", every Tuesday should feature the little box you have on the NFL page that lets you quickly get to all the "win ATS" questions, etc.

This is all from a U.S. perspective, though, and I understand that your team isn't in the U.S. I think that's the other thing I've noticed, too. I get sent challenges for reality shows that are in the U.K. or Europe all the time, and I have NO idea what those are. :) This probably flows into the home page discussion because it would be great if you had a region for each question (worldwide, EU, North America, etc.) and then could customize the location based on simple IP geolocation. For performance reasons you could set a cookie for the region and let people switch it a la CNN.com or other news sites that let you choose your region.

That editorial voice would be a huge improvement for new users, bringing the most common questions forward, I think. The big list is just very daunting, and the 3 featured questions are usually not very compelling depending on region/interests.

Hope that's helpful.

Sujal

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December 15, 2008 03:07 PM
here's what will make the site better:

1. make it fixed width (like yahoo.com) or else at least fix the width of the second column (like digg or reddit).
2. Make column 2 narrower...
3. Remove useless stuff from the home page - stuff like partner with hubdub, send to friends, etc are just clutter for a new visitor...
4. replace the whole register section with a single join now button... when clicked, use an ajax effect to darken the rest of the page and show the text fields... this will need some fiddling around
4. the tagline is weak... does not reflect social nature of site... should change from 'the world's news forecaster' to 'predict the news' or something similar...
5. too many 'hot' topics. use smaller tag cloud
6. only 10 stories on 1st page

hope this helps...

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December 15, 2008 03:20 PM
As others mentioned, the front page is quite overwhelming at first. I see that you have a quite nice "Tour" and "About" page already set up that explains what your site is about.

Maybe you should add some kind of DHTML "splash screen" - for first time visitors, have some kind of "Welcome to hubdub" screen first, with links to the about & tour pages. A simple push of an button would then reveal the current front page, if you're not interested in the introduction.

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December 15, 2008 03:40 PM
Here's the shortlist of getting more conversions:
1.Tagline - more like "Predict the news" or "News before it happens"
2. Kill the tag cloud, and most of the other 2nd column stuff
3. Instead of "Try Predicting the News!" call it "Join" or "Register", with a very brief explanation. Make this box visually different from the rest of the site content, and give each text field more breathing room. [While you're at it, make this AJAX, so a user can get right to predicting, rather than going through a registration process. Then, use a gameplay paradigm like LinkedIn to track and give indication of user progress]
4. Cut the top bar (the one with three top stories) and rely on the vertical linear cues of the main column. The top bar looks like ads, and is visually ignored.
5. Sorry, but nobody cares you won some internet award. Put that in the footer if it's important to you, because it's taking up above-the-fold space
6. Embed your RSS in a meta tag, and make the badge take up less space (like 16x16px in the bottom right corner of a given page)
7. The logo has a cool look to it - while it wouldn't really change any function, giving some of the visual elements the 'torn' treatment probably wouldn't hurt.
Source(s):
myself


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December 15, 2008 09:33 PM
Great points. I disagree about the internet award. For me, displaying the award demonstrates that Hubdub is a credible site.

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December 15, 2008 04:10 PM
My first impression is that all of the information (what the site is about and why I should register) is there, but you left the work of finding it up to me. I don't like hunting for things. Maybe I should go to another website that does the work for me?

I think all it would take is changing the background of the registration area from #e3e3de to something like #e4f9ae with maybe a 1-2px border.

The signup box is in the right place, and it should be where the user looks last after surveying your page (See below: Eyetrack III, What You Most Need to Know)

All you need is a subtle effect to make it pop out over the other content. Based on my experience, I wouldn't be surprised if your new visitor to signup conversion rate increased by 1-2% with this quick fix.

Sure, it seems cluttered, but all of those nicely formatted links benefit from being on your PR 6 homepage :-)
Source(s):
http://www.poynterextra.org/eyetrack2004/main.htm


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December 15, 2008 04:11 PM
Ditch the digg look. You need to make it more delicious, as in delicious monster. Even Mahalo has a smoother look in their new answers area. Something pleasing to the eyes will make it more sticky. There are three items in a grey box near the middle of the page, no descriptors, nothing. What is the purpose of these? You need a quick purpose statement. If I jump on this page out of no where, tell me what it does for me. You have a lot of whitespace in the top of your page, use it.

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December 15, 2008 04:23 PM
Make the background color of "Try Predicting the News" a different, bolder color.

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December 15, 2008 04:47 PM
At first glance, I thought this site was a news aggregator, since it look almost exactly like Digg.

After reading the "About" section, I realized the true intent, and how it is slightly different. The layout is fine, but the color scheme is tired. Try this site http://www.wellstyled.com/tools/colorscheme2/index-en.html to choose something better.

More importantly, I like the idea of staking virtual dollars, but why not try real dollars? There is a site called moola.com which does something similar to what I'm proposing and it is easy to see how they make the money to afford the payouts.

The money is not easy to earn, but the gambling aspect is addictive to many people, so the prospect of winning $0.03 is actually something people strive for. It would require a lot of changes, but I know I would definitely sign up to a site if there was a possibility of earning cash, even a small amount, and I don't think I'm alone on that.

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December 15, 2008 04:54 PM
I think throwing in some tags or having smaller sections to organize (something like CNN.com) would make it easier for my eyes.

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December 15, 2008 05:05 PM
When I first went to the site it looked very cluttered in my opinion. Stick with something simple and clean and users will stay longer and might even sign up. Also add some graphics and create a focal point, something that will draw my attention to a certain area instead of confusing me with tons of links and articles spread all over the place.

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December 15, 2008 05:13 PM
My two first impressions were that the home page is very busy and crowded, and I had to really hunt to figure out what the purpose of the site was. It makes the site look amateurish and doesn't make me want to give out my personal info to sign up. A clean, simple and professional looking home page will likely attract more users to register.

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December 15, 2008 05:31 PM
I think the whole design needs to be a lot more clearer one way to do this would be to add a web 2.0 design (shadows, gradients, stripes etc).

You should try to 'unclutter' the website for example remove useless information and flashing pictures and animations.

I was able to clearly see what Hubdub was when I opened it but perhaps you could add a paragraph to explain or add a clear link to an about page in the main navigation (next to Home, Leaderboard, Forum etc.)

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December 15, 2008 05:57 PM
I had visited HUBDUB earlier too, but the first impression i got is really not good. I am a proffesional web-designer and would to suggest some changes that could really make it big in the market:
1. Its crowded and jammed, so first unclutter the site, give the articles a more tabbed interface. Make the tabs of a brighter colour.
2. HEADER- Give it some nice WEB 2.0 colours and some nice icons
3. BRIEF DESCRIPTION- People will surely get confused as to purpose of the site
4. TAG CLOUD- Give it a better looking tag cloud
5. Reduce the width of the right column - its totally unnecessary
6. Go for a brighter looking register button

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December 15, 2008 07:21 PM
The home page is *really* busy. It's so full of text and images, but it's hard to see exactly what I, as a new user, should be looking at. I can see this page being very useful for existing users who just want to see all of the new stories at once, but it does nothing to entice me to become a member of your community.

A suggestion:
If a user visits the site who is not logged in, make the top half of the page be a simple statement of what the site is, what makes it special, and a link to sign up. Large, blank margins around this area would be a good thing so that the eye immediately focuses on that part first.

Also, consider ditching the tag cloud. I know that no good Web two-dot-oh site worth its salt doesn't have a tag cloud, but I've honestly never found them that useful.

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December 15, 2008 08:05 PM
You ought to create some more widgets, and move one or more of them towards the top of the page. Interactive content generates interest above and beyond simple text.
Source(s):
www.hubdub.com, www.digg.com


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December 18, 2008 04:21 PM
I don't like the font of the menus it needs to be sharper, and the logo is too small

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